KLM iMxia Plus Hair Strengthening Shampoo 150ml Enriched with Procapil Essential Nutrients Sulphate Paraben Free

KLM iMxia Plus Hair Strengthening Shampoo 150ml Enriched with Procapil Essential Nutrients Sulphate Paraben Free

Key Features: - Contains Procapil and essential nutrients to strengthen hair - Sulphate and paraben free formula - Comes in a convenient 150ml size for easy use
For whom: - People looking to strengthen their hair and promote healthy growth - Suitable for all hair types
Pros: - Helps to prevent hair breakage and improve hair health - Free from harsh chemicals like sulphates and parabens - Convenient size for travel or everyday use
Cons: - Some users may not see immediate results and need to use consistently for best effects

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Procapil and essential nutrients aligning with current consumer preferences for hair strengthening products.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	14	Competitively priced compared to similar sulfate and paraben-free shampoos in the market.	Kantar
Competition	10	6	Facing moderate competition from other sulfate and paraben-free shampoos with similar claims.	IRI
Use-case Advantage	5	3	Offers additional benefits beyond basic cleansing, appealing to consumers looking for holistic hair care solutions.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential for KLM iMxia Plus Hair Strengthening Shampoo in the Indian hair care segment.

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