Kitchens Of India Rajma Masala Ready to Eat 285g

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Convenient ready-to-eat Indian food
Easy to heat and eat in microwave
Saves time in meal preparation
285 grams of delicious Rajma Masala

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit drive high potential in the ready-to-eat segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	623
Total / Avg	4.00★	623

Consensus: 4.00★ from 623 total reviews

Rs.130.00 Rs.130.00

Best price from

Amazon.in

Details

About Product

Kitchens of India Rajma Masala is a ready-to-eat Indian food option that is perfect for those who crave authentic Indian flavors but don't have the time to cook from scratch.

Key Features

The Rajma Masala is microwavable, making it easy and convenient to prepare. Just heat and eat for a delicious meal in no time.

For Whom

This product is perfect for busy individuals, students, or anyone looking for a quick and tasty meal that captures the essence of traditional Indian cuisine.

Pros & Cons

Pros: Authentic Indian flavors, easy to prepare, convenient and time-saving option for busy lifestyles.

Cons: May not be suitable for those with dietary restrictions or specific food allergies.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Microwavable feature aligns with modern Indian consumer lifestyle.	Business Today, Financial Express
Brand Strength	20	18	ITC's strong brand reputation in Indian food industry.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for convenient ready-to-eat meals in Indian market.	Mint, Business Standard
Price Positioning	20	14	Competitively priced compared to similar products in the market.	The Hindu, CNBC TV18
Competition	10	6	Facing moderate competition from other established ready-to-eat brands.	Outlook India, The Indian Express
Use-case Advantage	5	3	Convenient solution for quick and authentic Rajma Masala cravings.	India Today
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive high potential in the ready-to-eat segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Microwavable feature aligns with modern Indian consumer lifestyle.

Sources: Business Today, Financial Express
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: ITC's strong brand reputation in Indian food industry.

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient ready-to-eat meals in Indian market.

Sources: Mint, Business Standard
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced compared to similar products in the market.

Sources: The Hindu, CNBC TV18
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established ready-to-eat brands.

Sources: Outlook India, The Indian Express
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Convenient solution for quick and authentic Rajma Masala cravings.

Sources: India Today

Summary

Strong brand and feature fit drive high potential in the ready-to-eat segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Kitchens Of India Rajma Masala, ITC Ready to Eat Indian Food, Just Heat and Eat, Microwavable,285 Gram Estimated Delivery: 2-3 days In Stock	Rs.130.00 Rs.130.00 COD	GO TO STORE GO TO STORE
Kitchens Of India Rajma Masala, ITC Ready to Eat Indian Food, Just Heat and Eat, Microwavable,285 Gram Estimated Delivery: 2-3 days In Stock COD