Kitchens Of India Pindi Chana - Ready 285g

0 reviews
Smart Rank ⓘ 76/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic Indian flavors with Kitchens Of India Pindi Chana
  • Convenient ready-to-eat meal, just heat and enjoy in minutes
  • Easy microwavable option for quick and hassle-free meal prep
  • Savor the taste of ITC Ready to Eat Indian Food at an affordable price

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing ready-to-eat market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 552
Total / Avg 4.20★ 552
Consensus: 4.20★ from 552 total reviews
Rs.109.00 Rs.130.00
Best price from Amazon.in Amazon.in
Details
- About Product

Kitchens of India Pindi Chana is a ready-to-eat Indian food option offered by ITC. This convenient meal only requires heating before consumption, making it perfect for those looking for a quick and delicious dining option.

- Key Features

The Pindi Chana dish comes in a microwavable pouch, making it easy to prepare in just a few minutes. It is made with authentic Indian spices and ingredients, ensuring a flavorful and satisfying meal.

- For whom

This product is ideal for busy individuals and families who want a convenient yet tasty meal option. It is also suitable for those who enjoy Indian cuisine but don't have the time to prepare traditional dishes from scratch.

- Pros & Cons

Pros: The Kitchens of India Pindi Chana is packed with flavor, easy to prepare, and convenient for on-the-go meals. It offers a taste of authentic Indian cuisine without the hassle of cooking from scratch.

Cons: Some may find the portion size to be smaller than expected, and the dish may not be as spicy as homemade versions. Additionally, the microwavable pouch may not be environmentally friendly compared to traditional packaging options.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Microwavable and easy-to-prepare format aligns with consumer preferences. Retail360
Brand Strength 20 18 ITC's strong brand reputation and trust in the Indian market. Brand Equity
Category Momentum 20 15 Growing demand for convenient meal solutions in Indian market. Mintel
Price Positioning 20 14 Competitively priced compared to similar products in the category. IRI
Competition 10 6 Facing moderate competition from other established ready-to-eat brands. FoodBiz Today
Use-case Advantage 5 3 Offers a quick and authentic Indian meal experience for busy consumers. Grocery Times
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing ready-to-eat market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Microwavable and easy-to-prepare format aligns with consumer preferences.
    Sources: Retail360
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: ITC's strong brand reputation and trust in the Indian market.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient meal solutions in Indian market.
    Sources: Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced compared to similar products in the category.
    Sources: IRI
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established ready-to-eat brands.
    Sources: FoodBiz Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers a quick and authentic Indian meal experience for busy consumers.
    Sources: Grocery Times
Summary
Strong brand and product fit in growing ready-to-eat market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.109.00 Rs.130.00

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Kitchens Of India Pindi Chana, ITC Ready to Eat Indian Food, Just Heat and Eat, Microwavable, 285 Gram

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.109.00 Rs.130.00