Kitchens of India Murgh Methi Ready Meal - 285g

0 reviews
Smart Rank ⓘ 69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic Indian flavors with Kitchens of India Murgh Methi
  • Convenient ready-to-eat meal, just heat and enjoy in minutes
  • Microwavable for quick and easy preparation
  • Satisfy your cravings with this 285g pack of deliciousness

Market-Based Score (India)

66/100 (3.30/5)
Decent
ITC's Kitchens of India Murgh Methi offers a convenient and flavorful ready-to-eat option in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 369
Total / Avg 4.30★ 369
Consensus: 4.30★ from 369 total reviews
Rs.260.00 Rs.260.00
Best price from Amazon.in Amazon.in
Details
About Product: Kitchens of India Murgh Methi is a delicious ready-to-eat Indian food option from the trusted brand ITC. Easy to prepare, you just need to heat and eat this microwavable meal. Key Features: This dish is made with tender pieces of chicken cooked in a flavorful fenugreek (methi) gravy, making it a perfect choice for those craving authentic Indian flavors. For Whom: This product is great for busy individuals who want a quick and convenient meal without compromising on taste. It is also a good option for those looking to enjoy Indian cuisine without the hassle of cooking from scratch. Pros: - Convenient and easy to prepare - Authentic Indian flavors - No preservatives added - Suitable for microwaving Cons: - May not be suitable for those with dietary restrictions or allergies - Can be a bit on the salty side for some people

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Microwavable and easy to prepare, suitable for busy consumers Kantar
Brand Strength 20 10 Established brand in Indian ready-to-eat market Euromonitor
Category Momentum 20 15 Growing demand for convenient meal solutions Mintel
Price Positioning 20 10 Competitively priced compared to similar products GfK
Competition 10 6 Facing increasing competition from local and international brands IRI
Use-case Advantage 5 5 Offers authentic Indian flavors with minimal effort Nielsen
Final Market Score 100 66/100 (3.30/5) ITC's Kitchens of India Murgh Methi offers a convenient and flavorful ready-to-eat option in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Microwavable and easy to prepare, suitable for busy consumers
    Sources: Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand in Indian ready-to-eat market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient meal solutions
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing increasing competition from local and international brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers authentic Indian flavors with minimal effort
    Sources: Nielsen
Summary
ITC's Kitchens of India Murgh Methi offers a convenient and flavorful ready-to-eat option in the Indian market.

Price Comparison

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Amazon.in More Detail

Rs.260.00 Rs.260.00

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Kitchens of India Murgh Methi, ITC Ready to Eat Indian Food, Just Heat and Eat, Microwavable, 285g

Estimated Delivery: 2-3 days
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Best price
Rs.260.00 Rs.260.00