Kitchens of India Dal Makhani Ready to Eat 285 Gm

0 reviews

Smart Rank ⓘ 78/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy authentic Indian flavor with Kitchens of India Dal Makhani
Convenient ready-to-eat meal, just heat and enjoy
Easy to prepare in the microwave, perfect for busy days
Satisfying 285 Gm portion size, ideal for a quick meal

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product fit in a growing ready-to-eat market segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	1,088
Total / Avg	4.10★	1,088

Consensus: 4.10★ from 1,088 total reviews

Rs.113.00 Rs.130.00

Best price from

Amazon.in

Details

About Product: Kitchens of India Dal Makhani is a ready-to-eat Indian food option made by ITC. It is a convenient and quick meal solution for those who love authentic Indian flavors but don't have the time to cook from scratch. Key Features: The Dal Makhani is microwavable, making it easy to heat up in just a few minutes. It is made with high-quality ingredients and traditional spices to ensure a delicious and satisfying meal experience. For whom: This product is perfect for busy individuals who want a tasty and wholesome meal without the hassle of cooking. It is also great for those who enjoy Indian cuisine and are looking for a convenient option to satisfy their cravings. Pros & Cons: Pros: - Authentic Indian flavors - Quick and easy to heat up - Made with high-quality ingredients - Convenient for busy lifestyles Cons: - Limited portion size (285 gm) - May not be as fresh as homemade Dal Makhani - May contain preservatives for longer shelf life

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited product specifications for quick and easy meal preparation.	Gartner
Brand Strength	20	18	Strong brand recognition and trust in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for convenient ready-to-eat meals in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the category.	Euromonitor
Competition	10	8	Facing moderate competition from other established ready-to-eat brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses the need for convenient and authentic Indian meals for busy consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing ready-to-eat market segment in India.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Well-suited product specifications for quick and easy meal preparation.

Sources: Gartner
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand recognition and trust in the Indian market.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient ready-to-eat meals in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar products in the category.

Sources: Euromonitor
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other established ready-to-eat brands in the market.

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for convenient and authentic Indian meals for busy consumers.

Sources: Kantar

Summary

Strong brand and product fit in a growing ready-to-eat market segment in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Kitchens of India Dal Makhani, Itc Ready to Eat Indian Food, Just Heat and Eat, Microwavable,285 Gm Estimated Delivery: 2-3 days In Stock	Rs.113.00 Rs.130.00 COD	GO TO STORE GO TO STORE
Kitchens of India Dal Makhani, Itc Ready to Eat Indian Food, Just Heat and Eat, Microwavable,285 Gm Estimated Delivery: 2-3 days In Stock COD