Kitchens of India Chicken Darbari Heat & Eat - 285g

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Kitchens of India Chicken Darbari Heat & Eat - 285g
Smart Rank ⓘ 74/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delicious and authentic Indian meal with Kitchens of India Chicken Darbari
  • Convenient ready-to-eat option saves you time and effort in the kitchen
  • Simply heat in the microwave for a quick and easy meal solution
  • Savor the rich flavors of this 285g microwavable dish for only 260 INR

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing ready-to-eat market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 361
Total / Avg 4.20★ 361
Consensus: 4.20★ from 361 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and easy to prepare
  • Authentic Indian flavors
  • Good portion size

⚠️ What to Watch

  • Some users found it too salty
  • Packaging could be improved for better storage
  • Price is on the higher side
Rs.223.00 Rs.260.00
Best price from Amazon.in Amazon.in
Details
About Product: Kitchens of India Chicken Darbari is a ready-to-eat Indian dish from ITC. This delicious meal is easy to prepare as you just need to heat it up before eating. Key Features: The Chicken Darbari dish is microwavable, making it a convenient option for busy individuals. It contains 285g of food, making it a satisfying meal. For Whom: This product is perfect for anyone who enjoys Indian cuisine but doesn't have the time to prepare it from scratch. It is also great for students, working professionals, and anyone looking for a quick and tasty meal option. Pros: - Convenient and easy to prepare - Delicious and authentic Indian flavors - Good portion size for a single meal Cons: - May not be suitable for those with dietary restrictions or allergies - Some people may prefer homemade Indian dishes for a more authentic experience.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Microwavable and easy to prepare, catering to busy consumers NDTV Food, Food Navigator
Brand Strength 20 18 ITC's strong brand reputation in Indian food market Economic Times, Livemint
Category Momentum 20 15 Growing demand for convenient ready-to-eat meals Mint, Business Standard
Price Positioning 20 10 Competitively priced for the value offered Moneycontrol, The Hindu
Competition 10 8 Facing competition from other established ready-to-eat brands Food Processing, Food Technology
Use-case Advantage 5 5 Convenient meal solution for individuals with busy lifestyles Food Business News
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing ready-to-eat market
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Microwavable and easy to prepare, catering to busy consumers
    Sources: NDTV Food, Food Navigator
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: ITC's strong brand reputation in Indian food market
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient ready-to-eat meals
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the value offered
    Sources: Moneycontrol, The Hindu
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established ready-to-eat brands
    Sources: Food Processing, Food Technology
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient meal solution for individuals with busy lifestyles
    Sources: Food Business News
Summary
Strong brand and product fit in growing ready-to-eat market

Price Comparison

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Amazon.in More Detail

Rs.223.00 Rs.260.00

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Kitchens of India Chicken Darbari, ITC Ready to Eat Indian Food, Just Heat and Eat, Microwavable, 285g

Estimated Delivery: 2-3 days
In Stock COD

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Rs.223.00 Rs.260.00