Kimirica The Gentlemen Hair Body Wash For Mens Shower Gel 270ml

Kimirica The Gentlemen Hair Body Wash For Mens Shower Gel 270ml

This product is a multitasking shower gel specially designed for men, to cleanse and refresh both hair and body in one convenient step. Its invigorating formula is enriched with natural ingredients to nourish and hydrate the skin and hair, leaving them feeling soft and smooth.

Key Features:
- 2-in-1 formula for hair and body
- Enriched with natural ingredients
- Cleanses and refreshes
- Nourishes and hydrates skin and hair
- Leaves skin and hair soft and smooth

For whom:
This product is perfect for men who are looking for a convenient and effective shower gel that can simplify their grooming routine without compromising on quality.

Pros:
- Saves time and space in the shower
- Nourishing and hydrating formula
- Leaves skin and hair feeling refreshed and rejuvenated
- Suitable for all skin types

Cons:
- Some users may prefer separate products for hair and body cleansing
- Scent may not be to everyone's liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian male consumers.	IMRB
Brand Strength	20	10	Established brand reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from established and new brands.	Euromonitor
Use-case Advantage	5	5	Addresses specific needs of men's hair and body care.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong product fit for the growing men's grooming segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—