Kimirica Exfoliating Body Scrub for Tan Removal Soft Smooth Skin For Men and Women De Tan Bathing Scrub with Rice Powder Removes Dirt Dead Skin from Neck Knees Elbows Arms exfoliate cleanse moisturizes in one step 180gm

Kimirica Exfoliating Body Scrub for Tan Removal Soft Smooth Skin For Men and Women De Tan Bathing Scrub with Rice Powder Removes Dirt Dead Skin from Neck Knees Elbows Arms exfoliate cleanse moisturizes in one step 180gm

About Product: Kimirica Exfoliating Body Scrub is specially formulated for tan removal and to achieve soft, smooth skin. Suitable for both men and women, this de-tan bathing scrub is infused with rice powder to effectively remove dirt and dead skin from areas like the neck, knees, elbows, and arms.

Key Features: - Exfoliates the skin - Cleanses deeply - Moisturizes in one step - Contains rice powder for effective tan removal - Suitable for both men and women

For whom: This body scrub is perfect for anyone looking to remove tan and achieve smoother, healthier-looking skin. It is ideal for those who want a multi-purpose scrub that exfoliates, cleanses, and moisturizes in one step.

Pros: - Effective tan removal - Leaves skin soft and smooth - Easy to use - Suitable for all skin types - Can be used on multiple areas of the body Cons: - May not be suitable for sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective tan removal and skin exfoliation with natural ingredients	Beauty Insider, Vogue India
Brand Strength	20	18	Established brand with positive customer reviews	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nykaa
Competition	10	8	Facing competition from established and emerging brands in the body scrub segment	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for a convenient all-in-one exfoliating and moisturizing solution	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned exfoliating body scrub with good market acceptance in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—