KIMEE 2 in 1 Body Bathing Brush with Soft Bristle and Loofah Body Back Scrubber Brush Massage Brushbath scrubber for body Exfoliating and Cleansing Long Handle Shower bath Brush for Smooth Glowing Skin for men women

KIMEE 2 in 1 Body Bathing Brush with Soft Bristle and Loofah Body Back Scrubber Brush Massage Brushbath scrubber for body Exfoliating and Cleansing Long Handle Shower bath Brush for Smooth Glowing Skin for men women

Key Features: - 2 in 1 body bathing brush with soft bristle and loofah body back scrubber - Helps exfoliate and cleanse the skin - Long handle for easy reach - Suitable for both men and women

For whom: - Anyone looking for a convenient way to exfoliate and cleanse their skin in the shower - People who want smoother, glowing skin - Men and women of all ages

Pros: - Dual-sided design for exfoliation and cleansing - Long handle makes it easy to reach all areas of the body - Soft bristle and loofah provide a gentle yet effective scrub - Helps improve skin texture and appearance

Cons: - Some users may find the bristle too soft for deep exfoliation - Loofah may wear out over time and need to be replaced

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a comprehensive solution for exfoliating and cleansing needs.	GfK
Brand Strength	20	10	Established brand with good reputation in personal care.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition with room for differentiation.	Kantar
Use-case Advantage	5	5	Addresses the need for a convenient and effective bathing tool.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned 2-in-1 body bathing brush with strong market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—