Khana Khazana Premium Basmati Rice - Aged Fluffy 1kg

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Khana Khazana Premium Basmati Rice - Aged Fluffy 1kg
Smart Rank ⓘ 45/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the amazing taste, flavor, and aroma of this premium basmati rice
  • Extra long grain rice that is perfectly aged for the best quality
  • Ideal for making delicious pulav dishes that are fluffy and flavorful
  • Each 1kg pack offers high-quality basmati rice for your culinary creations

Market-Based Score (India)

66/100 (3.30/5)
Decent
Khana Khazana Premium Wand Basmati Rice offers a competitive product in the premium basmati rice segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 2
Total / Avg 4.60★ 2
Consensus: 4.60★ from 2 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Excellent aroma and flavor enhance dishes.
  • Long grain texture is ideal for pulav and biryani.
  • Consistently fluffy and non-sticky when cooked.

⚠️ What to Watch

  • Higher price compared to other basmati rice brands.
  • Some users reported occasional broken grains.
  • Availability issues in certain regions.
Rs.239.00 Rs.289.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Model B09YS1VLDF
Price 289.00
Weight 1kg
Features Extra long grain, Naturally aged, Ideal for pulav
Pros Premium quality, Enhanced taste and aroma
Cons Higher price point, May not suit all budgets
Details
- About Product

Khana Khazana Premium Wand Basmati Rice is a high-quality extra long grain Basmati chawal that is naturally and perfectly aged for maximum taste, flavor, and aroma. It is best suited for making delicious pulav dishes.

- Key Features

This 1kg pack of fluffy rice is ideal for pulav preparations, ensuring that each grain is separate and perfectly cooked. The premium quality of this Basmati rice adds a distinct and rich flavor to your dishes.

- For whom

This Khana Khazana Premium Basmati Rice is perfect for anyone who loves to cook and enjoy flavorful and aromatic dishes. It is great for families who want to elevate their home-cooked meals with high-quality ingredients.

- Pros & Cons

Pros: Premium quality Basmati rice with extra long grains, natural aging process for enhanced taste and aroma, perfect for making fluffy and delicious pulav dishes.
Cons: Higher price point compared to regular rice varieties, may not be suitable for everyday cooking for some budgets.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Extra long grain, perfectly aged, and aromatic - aligns with consumer preferences Business Today, Hindu Business Line
Brand Strength 20 10 Established brand with positive consumer perception Economic Times, Livemint
Category Momentum 20 15 Growing demand for premium basmati rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium basmati rice brands Financial Express, India Today
Competition 10 6 Facing strong competition from other premium basmati rice brands in the market The Tribune, Business Standard
Use-case Advantage 5 5 Ideal for making fluffy and flavorful pulav, meeting a common consumer need Outlook India
Final Market Score 100 66/100 (3.30/5) Khana Khazana Premium Wand Basmati Rice offers a competitive product in the premium basmati rice segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Extra long grain, perfectly aged, and aromatic - aligns with consumer preferences
    Sources: Business Today, Hindu Business Line
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive consumer perception
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium basmati rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium basmati rice brands
    Sources: Financial Express, India Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from other premium basmati rice brands in the market
    Sources: The Tribune, Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for making fluffy and flavorful pulav, meeting a common consumer need
    Sources: Outlook India
Summary
Khana Khazana Premium Wand Basmati Rice offers a competitive product in the premium basmati rice segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.239.00 Rs.289.00

 GO TO STORE GO TO STORE

Khana Khazana Premium Wand Basmati Rice | Extra Long Grain Basmati Chawal | Natural - Perfectly Aged | Amazing taste, flavour, & aroma | Best for Pulav | 1kg fluffy rice for pulav

Estimated Delivery: 2-3 days
In Stock COD

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Rs.239.00 Rs.289.00