Khana Khazana Fiber Rice - 1kg

0 reviews
Khana Khazana Fiber Rice - 1kg
Smart Rank ⓘ 52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Organic brown rice for a healthy diet
  • Fibre-rich to aid in weight loss
  • Quick cooking in just 15 minutes
  • 100% natural, full bran, unpolished rice

Market-Based Score (India)

66/100 (3.30/5)
Decent
Organic Brown Rice with quick cooking time and weight loss benefits positioned well in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.4★ 20
Total / Avg 3.40★ 20
Consensus: 3.40★ from 20 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Healthy and organic option for meals
  • Cooks quickly in 15 minutes
  • High in fiber, supports weight loss

⚠️ What to Watch

  • May have a chewier texture compared to white rice
  • Some users find it less flavorful
  • Higher price point than regular rice
Rs.249.00 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category Organic Brown Rice
Weight 1kg
Cooking Time 15 minutes
Nutritional Benefits Fibre-rich, Helps in weight loss
Type Unpolished Rice
Natural 100% Natural & Full Bran
Pros Rich in fibre, Quick to cook, Retains nutrients
Cons Different taste compared to white rice, Longer cooking time than white rice
Details

Khana Khazana Organic Brown Rice is a premium quality rice that is organic, healthy, and tasty. It is packed with nutrients and is a great addition to a balanced diet.
Key Features: - Fibre-rich - Helps in weight loss - Cooks in just 15 minutes - 100% natural and full bran - Unpolished rice
For whom: This organic brown rice is perfect for health-conscious individuals who are looking to incorporate more nutritious foods into their diet. It is also great for those looking to lose weight or maintain a healthy lifestyle.
Pros: - Rich in fibre, which aids in digestion and helps with weight management - Quick to cook, saving time in the kitchen - Full of natural and wholesome goodness - Unpolished rice retains more nutrients compared to polished rice
Cons: - Some may find the taste of brown rice to be slightly different compared to white rice - Requires a longer cooking time compared to white rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Fulfills key consumer needs like quick cooking time and weight loss benefits. Business Today, India Retailing
Brand Strength 20 15 Established brand in organic food segment with positive consumer perception. ET Brand Equity, The Hindu
Category Momentum 20 10 Growing demand for organic and healthy food products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar organic rice products in the market. Livemint, Moneycontrol
Competition 10 6 Facing moderate competition from other established organic rice brands in the market. Economic Times, Business Standard
Use-case Advantage 5 5 Addresses the health-conscious consumer segment looking for convenient yet healthy food options. Outlook India
Final Market Score 100 66/100 (3.30/5) Organic Brown Rice with quick cooking time and weight loss benefits positioned well in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Fulfills key consumer needs like quick cooking time and weight loss benefits.
    Sources: Business Today, India Retailing
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand in organic food segment with positive consumer perception.
    Sources: ET Brand Equity, The Hindu
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for organic and healthy food products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic rice products in the market.
    Sources: Livemint, Moneycontrol
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established organic rice brands in the market.
    Sources: Economic Times, Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the health-conscious consumer segment looking for convenient yet healthy food options.
    Sources: Outlook India
Summary
Organic Brown Rice with quick cooking time and weight loss benefits positioned well in the Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.249.00 Rs.349.00

 GO TO STORE GO TO STORE

Khana Khazana Organic Brown Rice | Organic, Healthy & Tasty Rice | Fibre-Rich | Helps in Weight Loss | Cooks in 15 mins | 100% Natural & Full Bran | Unpolished Rice - 1kg

Estimated Delivery: 2-3 days
In Stock COD

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Rs.249.00 Rs.349.00