Khadi Omorose Indigo Leaf Powder For Hair 100 Grams Pack of 2 Total 200 Grams

About Product:

The Khadi Omorose Indigo Leaf Powder is a natural and chemical-free hair coloring product made from pure indigo leaves. It is a safe and organic alternative to traditional hair dyes, as it does not contain any harmful additives or synthetic ingredients.

Key Features:

1. Made from pure indigo leaves
2. Chemical-free and natural
3. Safe and organic hair coloring alternative
4. Pack of 2, 100 grams each

For whom:

This product is ideal for individuals looking for a safe and natural way to color their hair without any chemicals. It is suitable for all hair types and can be used by both men and women.

Pros:

1. Safe and chemical-free
2. Gives a natural-looking color
3. Easy to use
4. Pack of 2 offers great value for money

Cons:

1. May require multiple applications for desired color
2. Results may vary depending on hair type and porosity
3. Not as long-lasting as chemical hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Indigo leaf powder aligns with rising trend of herbal hair care.	Nielsen
Brand Strength	20	10	Khadi brand known for quality natural products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to budget-conscious consumers.	GfK
Competition	10	6	Facing competition from other established herbal hair care brands in India.	IRI
Use-case Advantage	5	5	Convenient pack size for regular use, suitable for long-term hair care routines.	Kantar
Final Market Score	100	66/100 (3.30/5)	Khadi Omorose Indigo Leaf Powder offers a competitive herbal hair care option in the growing Indian market.

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