Khadi Omorose Coldpressed Castor Oil - Hexane Free 210ml for Stronger Hair, Hydrated Skin, Healthy Eyelashes, Eyebrows, Lips, and Nails

Key Features: - Coldpressed castor oil - Hexane-free - Supports stronger hair - Hydrates skin - Promotes healthy eyelashes, eyebrows, lips, and nails
For whom: - Individuals looking to improve the health and appearance of their hair, skin, eyelashes, eyebrows, lips, and nails
Pros: - Coldpressed method retains more nutrients - Hexane-free for a safer product - Versatile use for hair, skin, and nails - Supports the growth and strength of hair and eyelashes
Cons: - Some may not like the consistency of castor oil - May take time to see results, especially with hair growth

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hexane-free and cold-pressed align with current consumer preference for chemical-free products.	Euromonitor
Brand Strength	20	10	Khadi brand well-established in India with a focus on natural products.	Brand Equity
Category Momentum	20	15	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from established and emerging brands in the natural beauty segment.	Business Standard
Use-case Advantage	5	5	Versatile product catering to multiple beauty needs.	Vogue
Final Market Score	100	66/100 (3.30/5)	Khadi Omorose Coldpressed Castor Oil positioned well in growing Indian natural beauty market.

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