Khadi Natural Herbal Charcoal Soap - Cleanses, Detoxifies, Reduces Acne & Blackheads, Firms Skin - Pack of 3 (375gm)

Khadi Natural Herbal Charcoal Soap is a natural soap that deeply cleanses and detoxifies the skin. The activated charcoal in the soap helps to draw out impurities and toxins from the skin, leaving it clean and refreshed.

Key Features: - Reduces acne and blackheads - Firms up skin - Suitable for all skin types - Pack of 3, 125gm each

For whom: This soap is ideal for those with acne-prone skin or oily skin, as it helps to reduce breakouts and control excess oil production. It is also suitable for all skin types, including sensitive skin.

Pros: - Deeply cleanses and detoxifies the skin - Reduces acne and blackheads - Firms up skin - Suitable for all skin types

Cons: - Some users may find the soap to be drying if used too frequently - The natural scent may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal soap with acne-reducing and skin-firming properties aligns with current skincare trends.	Euromonitor
Brand Strength	20	18	Khadi Natural is a well-established brand known for quality herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, making it accessible to a wide consumer base.	Retail360
Competition	10	8	Faces moderate competition from other herbal soap brands in the Indian market.	GfK
Use-case Advantage	5	5	Offers multiple skin benefits in a single product, appealing to value-conscious consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Khadi Natural Herbal Charcoal Soap holds a strong position in the growing Indian natural skincare market.

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