Khadi Natural Amla Bhringraj Shampoo - Control Dandruff & Hair Fall, Reduce Scalp Irritation, Paraben & SLS Free, All Hair Types - 210ml

This Khadi Natural Amla Bhringraj Shampoo is specifically formulated to control dandruff and reduce hair fall, while also soothing scalp irritation. It is free from parabens and SLS, making it suitable for all hair types.

Key features of this shampoo include the use of natural ingredients like amla and bhringraj, known for their hair-nourishing properties. These herbs help to strengthen the hair follicles and promote healthy hair growth, while also maintaining the scalp's moisture balance.

This shampoo is ideal for those dealing with dandruff issues or experiencing excessive hair fall. It is also beneficial for individuals with sensitive scalps, as it helps to reduce irritation and inflammation.

Pros: - Controls dandruff and reduces hair fall - Soothes scalp irritation - Free from parabens and SLS - Suitable for all hair types Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key hair concerns like dandruff, hair fall, and scalp irritation with natural ingredients.	Gartner
Brand Strength	20	15	Khadi Natural is a well-established brand known for quality and natural ingredients.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair care products in the market.	Euromonitor
Competition	10	6	Facing competition from other established natural hair care brands in the market.	Nielsen
Use-case Advantage	5	5	Suitable for all hair types, providing a versatile solution for various consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Khadi Natural Amla Bhringraj Shampoo is well-positioned in the growing Indian market for natural hair care products.

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