Keya Penne Pasta 1kg - Healthy Choice

0 reviews
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% Durum Wheat Pasta for a healthy meal option
  • Low in Calories to support a balanced diet
  • Vegetarian option suitable for various dietary preferences
  • Cooks in 10 minutes for quick and convenient meal preparation

Market-Based Score (India)

76/100 (3.80/5)
Good value
Keya Penne Pasta 1kg positioned well in the Indian pasta market with strong brand and feature fit.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 4,487
Total / Avg 4.30★ 4,487
Consensus: 4.30★ from 4,487 total reviews
Rs.135.00 Rs.270.00
Best price from Amazon.in Amazon.in
Details
About Product: Keya Penne Pasta is a 100% durum wheat pasta that is perfect for those looking for a healthy and delicious meal option. It is vegetarian, free from MSG, low in calories, and contains no trans fats.

Key Features: This pasta cooks in just 10 minutes, making it a quick and convenient option for busy individuals or families. Made from high-quality ingredients, Keya Penne Pasta is a versatile dish that can be enjoyed on its own or as part of a delicious recipe.

For Whom: Keya Penne Pasta is perfect for health-conscious individuals looking for a nutritious meal option that is easy to prepare. It is also suitable for vegetarians and those looking to reduce their intake of trans fats and calories.

Pros: The key benefits of Keya Penne Pasta include its quick cooking time, high-quality ingredients, and health-conscious profile. It is a versatile option that can be enjoyed by a wide range of individuals, making it a great addition to any pantry.

Cons: Some may find the price of Keya Penne Pasta to be higher compared to other pasta brands on the market. Additionally, those with specific dietary restrictions may need to check the ingredients list to ensure it meets their needs.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Meets consumer preferences for vegetarian, low-calorie, and no trans fats pasta. Nielsen
Brand Strength 20 18 Keya is a well-known brand with a positive reputation in India. Brandwatch
Category Momentum 20 15 Growing demand for pasta & noodles in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar pasta products in the market. Euromonitor
Competition 10 5 Facing competition from both local and international pasta brands in India. Kantar
Use-case Advantage 5 3 Quick cooking time of 10 minutes appeals to busy Indian consumers. GfK
Final Market Score 100 76/100 (3.80/5) Keya Penne Pasta 1kg positioned well in the Indian pasta market with strong brand and feature fit.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Meets consumer preferences for vegetarian, low-calorie, and no trans fats pasta.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Keya is a well-known brand with a positive reputation in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for pasta & noodles in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar pasta products in the market.
    Sources: Euromonitor
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from both local and international pasta brands in India.
    Sources: Kantar
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Quick cooking time of 10 minutes appeals to busy Indian consumers.
    Sources: GfK
Summary
Keya Penne Pasta 1kg positioned well in the Indian pasta market with strong brand and feature fit.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.135.00 Rs.270.00

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Keya Penne Pasta 1kg, 100% Durum Wheat Pasta | Vegetarian | No MSG | Low in Calories | No Trans Fats | Healthy | Cooked in 10 Minutes

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.135.00 Rs.270.00