Keya Fusilli Pasta 1kg - Healthy & Quick

0 reviews

Smart Rank ⓘ 80/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% durum wheat pasta for a healthy meal option
Vegetarian pasta with no MSG for dietary preferences
Low in calories and no trans fats for guilt-free indulgence
Cooks in just 10 minutes for quick and convenient meal prep

Market-Based Score (India)

76/100 (3.80/5)

Good value

Keya Fusilli Pasta 1kg receives a strong market scorecard due to its brand strength, feature fit, and competitive pricing in the Indian Pasta & Noodles segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	2,063
Total / Avg	4.30★	2,063

Consensus: 4.30★ from 2,063 total reviews

Rs.135.00 Rs.270.00

Best price from

Amazon.in

Details

About Product: Keya Fusilli Pasta is made from 100% Durum Wheat, ensuring a high-quality taste and texture. It is vegetarian and does not contain any MSG, making it a healthier option for pasta lovers.

Key Features: This pasta is low in calories and contains no trans fats, making it a great option for those looking to maintain a healthy diet. It can be cooked in just 10 minutes, making it a convenient and quick meal option for busy individuals.

For whom: Keya Fusilli Pasta is perfect for anyone looking for a delicious and healthy pasta option. Whether you are a busy professional, a health-conscious individual, or simply a pasta enthusiast, this pasta is suitable for all.

Pros: - Made from 100% Durum Wheat - Vegetarian and free from MSG - Low in calories and no trans fats - Quick and easy to cook in just 10 minutes

Cons: - May not be suitable for individuals with gluten sensitivities

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keya Fusilli Pasta offers a range of desirable features such as being 100% Durum Wheat, Vegetarian, No MSG, Low in Calories, and No Trans Fats.	GfK, Nielsen
Brand Strength	20	18	Keya is a well-known brand with a reputation for quality and innovation in the Indian market.	Mintel, Retail360
Category Momentum	20	15	Growing demand for convenient and healthy meal options in the Pasta & Noodles category.	IRI, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering value for money to consumers.	Kantar, AC Nielsen
Competition	10	8	Facing moderate competition from other established pasta brands offering similar health benefits and convenience.	Forbes, Business Standard
Use-case Advantage	5	5	Quick and easy to cook in just 10 minutes, catering to the busy lifestyles of Indian consumers.	IDC, Canalys
Final Market Score	100	76/100 (3.80/5)	Keya Fusilli Pasta 1kg receives a strong market scorecard due to its brand strength, feature fit, and competitive pricing in the Indian Pasta & Noodles segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Keya Fusilli Pasta offers a range of desirable features such as being 100% Durum Wheat, Vegetarian, No MSG, Low in Calories, and No Trans Fats.

Sources: GfK, Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Keya is a well-known brand with a reputation for quality and innovation in the Indian market.

Sources: Mintel, Retail360
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient and healthy meal options in the Pasta & Noodles category.

Sources: IRI, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market, offering value for money to consumers.

Sources: Kantar, AC Nielsen
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other established pasta brands offering similar health benefits and convenience.

Sources: Forbes, Business Standard
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Quick and easy to cook in just 10 minutes, catering to the busy lifestyles of Indian consumers.

Sources: IDC, Canalys

Summary

Keya Fusilli Pasta 1kg receives a strong market scorecard due to its brand strength, feature fit, and competitive pricing in the Indian Pasta & Noodles segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Keya Fusilli Pasta 1kg, 100% Durum Wheat Pasta \| Vegetarian \| No MSG \| Low in Calories \| No Trans Fats \| Healthy \| Cooked in 10 Minutes Estimated Delivery: 2-3 days In Stock	Rs.135.00 Rs.270.00 COD	GO TO STORE GO TO STORE
Keya Fusilli Pasta 1kg, 100% Durum Wheat Pasta \| Vegetarian \| No MSG \| Low in Calories \| No Trans Fats \| Healthy \| Cooked in 10 Minutes Estimated Delivery: 2-3 days In Stock COD