KeratoPlus Professional Sulphate Free Hair Shampoo 500ml Post Keratin Treatment Shampoo Moisturising Shampoo With Wheat Protein And Keratin Oil

KeratoPlus Professional Sulphate Free Hair Shampoo 500ml Post Keratin Treatment Shampoo Moisturising Shampoo With Wheat Protein And Keratin Oil

KeratoPlus Professional Sulphate Free Hair Shampoo is a specially formulated shampoo designed for those who have undergone keratin treatments. It is gentle on the hair while effectively cleansing and moisturizing, making it ideal for maintaining the effects of keratin treatments.
Key Features: - Sulphate-free formula - Contains wheat protein and keratin oil for added moisture - Suitable for use after keratin treatments - Helps protect and extend the life of keratin treatments
For whom: This shampoo is perfect for individuals who have undergone keratin treatments and want to keep their hair looking smooth and healthy for longer. It is also great for anyone with dry or damaged hair in need of extra moisture.
Pros: - Sulfate-free formula is gentle on the hair and scalp - Wheat protein and keratin oil help keep hair moisturized and healthy - Ideal for maintaining keratin treatments and extending their effects
Cons: - May not lather as much as traditional shampoos due to lack of sulfates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like wheat protein and keratin oil, meeting consumer expectations for post-keratin treatment care.	BeautyInsider
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium post-keratin treatment shampoos in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other sulphate-free post-keratin treatment shampoos with similar ingredient profiles.	Cosmopolitan
Use-case Advantage	5	5	Specifically formulated to moisturize and maintain keratin-treated hair, addressing a niche need in the market.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sulphate-free shampoo catering to post-keratin treatment hair care needs in the Indian market.

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