KERATINE PROFESSIONAL NANO PLASTIA HAIR REPAIR SHAMPOO 300 ML Intensively Nourishes the Hair Sulphate Paraben Free For Straight Shiny Hair Nourishes Dry Hair Controls Friz 300 ML

KERATINE PROFESSIONAL NANO PLASTIA HAIR REPAIR SHAMPOO 300 ML Intensively Nourishes the Hair Sulphate Paraben Free For Straight Shiny Hair Nourishes Dry Hair Controls Friz 300 ML

Key Features: - Intensively nourishes the hair - Sulphate and paraben free - Specifically for straight, shiny hair - Nourishes dry hair and controls frizz

For whom: This shampoo is ideal for individuals with straight hair who are looking to nourish and repair their hair. It is perfect for those who struggle with dryness and frizz and want to achieve shiny, healthy-looking locks.

Pros: - Intensive nourishment for the hair - Free from harsh chemicals like sulphates and parabens - Specifically formulated for straight hair - Helps control frizz for a smooth, sleek finish

Cons: - May not be suitable for individuals with curly or wavy hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key features align well with current market trends for hair repair shampoos	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair repair shampoos in India	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the Indian hair care market	Beauty Insider
Use-case Advantage	5	5	Addresses specific needs of individuals with dry and frizzy hair in India	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this shampoo well in the growing Indian premium hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—