Keralooks professional keratin hair serum infused with argan oil bliss for dry tangles damage frizzy hair

Keralooks professional keratin hair serum infused with argan oil bliss for dry tangles damage frizzy hair

Key Features: - Infused with argan oil for added nourishment and shine - Helps to smooth dry, tangled, damaged, and frizzy hair - Contains professional-grade keratin for strength and repair - Lightweight formula that won't weigh hair down

For whom: Ideal for those with dry, damaged, frizzy, or tangled hair looking for a professional-grade solution to improve the overall health and appearance of their hair.

Pros: - Nourishes and hydrates hair - Smoothes and de-frizzes - Strengthens and repairs damage - Lightweight formula

Cons: - May be expensive compared to other hair serums - Some users may not like the scent of argan oil

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The inclusion of keratin and argan oil aligns with current consumer preferences for hair serums.	Euromonitor
Brand Strength	20	10	Keralooks is a recognized brand in the hair care segment.	Brandwatch
Category Momentum	20	15	Hair serums are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from established and emerging brands offering similar solutions.	MarketWatch
Use-case Advantage	5	3	Addresses common hair concerns like dryness, damage, and frizz effectively.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian hair serum market with good potential for growth.

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