KERAFINE SHAMPOO CONDITIONER COMBO PACK 250ML 250ML SULFATE FREE PARABEN FREE PHOSPHATE FREE SODIUM CHLORIDE FREE ULTRA SHINE HYDRATING SHAMPOO KERATIN SOY WHEAT PROTEIN

KERAFINE SHAMPOO CONDITIONER COMBO PACK 250ML 250ML SULFATE FREE PARABEN FREE PHOSPHATE FREE SODIUM CHLORIDE FREE ULTRA SHINE HYDRATING SHAMPOO KERATIN SOY WHEAT PROTEIN

About Product: Introducing the KERAFINE Shampoo Conditioner Combo Pack, a sulfate-free, paraben-free, phosphate-free, and sodium chloride-free formula designed to provide ultra shine and hydration to your hair. This unique combo pack combines the benefits of a hydrating shampoo and a protein-rich conditioner in convenient 250ml bottles.

Key Features: - Sulfate-free formula cleanses hair gently without stripping essential oils - Paraben-free formula is gentle on the scalp and hair - Phosphate-free formula helps protect hair color and prevent damage - Sodium chloride-free formula is safe for use on chemically-treated or keratin-treated hair - Contains keratin, soy, and wheat proteins to strengthen and nourish hair from root to tip

For whom: This KERAFINE Shampoo Conditioner Combo Pack is suitable for all hair types, including dry, damaged, colored, or chemically-treated hair. If you are looking to improve the health and appearance of your hair, this combo pack is the perfect solution for you.

Pros: - Leaves hair feeling soft, smooth, and hydrated - Helps improve the overall health and strength of hair - Safe for daily use on all hair types - Provides a luxurious shine and luster to hair

Cons: - May not lather as much as traditional shampoos due to sulfate-free formula - Some users may find the scent to be too mild for their preferences - Can be a bit pricey compared to drugstore brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular hair-nourishing ingredients like keratin and soy protein	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free combos	Retail Gazette
Competition	10	8	Facing competition from other established sulfate-free shampoo brands	Forbes
Use-case Advantage	5	5	Addresses the need for hydrating and shine-boosting hair care	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free shampoo & conditioner combo in growing Indian market

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