Kehairtherapy KT Professional Keratin Protein Pure Argan Oil Serum 50ml To Repair Damage Hair Strengthen Dull Dry Hair Sulphate Paraben Free

Kehairtherapy KT Professional Keratin Protein Pure Argan Oil Serum 50ml To Repair Damage Hair Strengthen Dull Dry Hair Sulphate Paraben Free

About Product:
Kehairtherapy KT Professional Keratin Protein Pure Argan Oil Serum is a premium hair care product designed to repair damage and strengthen dull, dry hair. This serum is free from sulphates and parabens, making it a gentle yet effective treatment for damaged hair.

Key Features:
- Contains keratin protein and pure argan oil
- Repairs damage and strengthens hair
- Sulphate and paraben free
- 50ml bottle

For whom:
This serum is ideal for those with damaged or dull hair in need of repair and strengthening. It is suitable for all hair types and can be used on both men and women.

Pros:
- Effectively repairs and strengthens damaged hair
- Contains high-quality ingredients
- Free from harsh chemicals
- Leaves hair feeling soft and healthy

Cons:
- May be on the pricier side compared to other hair serums
- Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers keratin protein and argan oil, popular ingredients in India.	Nielsen
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums in the market.	GfK
Competition	10	10	Facing moderate competition from other established brands.	IRI
Use-case Advantage	5	3	Addresses common hair issues like damage and dryness effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned keratin serum in a growing Indian market.

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