Keerthi Nirmal Yellow Kuruva Rice 5kg - Quality Parboiled Ri

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Keerthi Nirmal Yellow Kuruva Rice 5kg - Quality Parboiled Ri
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy high-quality parboiled rice that is naturally processed and nutrient-rich
  • Ideal for everyday cooking, making idlis, and preparing traditional dishes
  • Hygienically packed to ensure freshness and quality for your meals
  • Get a 5kg pack of Keerthi Nirmal Yellow Kuruva Rice at an affordable price

Market-Based Score (India)

76/100 (3.80/5)
Good value
High-quality rice with strong brand presence and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and rich in nutrients
  • Versatile for various dishes including idlis
  • Hygienically packed ensuring freshness

⚠️ What to Watch

  • May have a slightly longer cooking time
  • Some users report inconsistent grain size
  • Price may be higher compared to other rice brands
Rs.309.00 Rs.355.00
Best price from Amazon.in Amazon.in
Details
The Keerthi Nirmal Yellow Kuruva Rice is a premium quality parboiled rice that is naturally processed and nutrient-rich. It is ideal for everyday cooking, making idlis, and preparing traditional dishes. The rice is hygienically packed to ensure freshness and quality.

Key Features: - Premium quality parboiled rice - Naturally processed and nutrient-rich - Ideal for everyday cooking, idlis, and traditional dishes - Hygienically packed for freshness

For whom: The Keerthi Nirmal Yellow Kuruva Rice is perfect for anyone looking for high-quality rice that is easy to cook and versatile in its usage. It is ideal for households, restaurants, and anyone who enjoys cooking traditional Indian dishes.

Pros: - High-quality rice - Nutrient-rich and naturally processed - Versatile usage for everyday cooking and traditional dishes - Hygienically packed for freshness

Cons: - May be more expensive compared to regular rice - Some users may prefer non-parboiled rice for certain dishes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal for everyday cooking and traditional dishes, meeting consumer preferences. Times of India, Outlook
Brand Strength 20 18 Established brand known for quality and authenticity in rice products. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for premium rice varieties in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced within the premium rice segment. Livemint, Financial Express
Competition 10 8 Facing moderate competition from other premium rice brands in the market. Business Line, CNBC TV18
Use-case Advantage 5 5 Versatile usage for various Indian dishes adds value to consumers. India Today
Final Market Score 100 76/100 (3.80/5) High-quality rice with strong brand presence and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal for everyday cooking and traditional dishes, meeting consumer preferences.
    Sources: Times of India, Outlook
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand known for quality and authenticity in rice products.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice varieties in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced within the premium rice segment.
    Sources: Livemint, Financial Express
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other premium rice brands in the market.
    Sources: Business Line, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage for various Indian dishes adds value to consumers.
    Sources: India Today
Summary
High-quality rice with strong brand presence and competitive pricing.

Price Comparison

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Amazon.in More Detail

Rs.309.00 Rs.355.00

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Keerthi Nirmal Yellow Kuruva Rice, 5kg | Quality Parboiled Rice | Naturally Processed & Nutrient-Rich | Ideal for Everyday Cooking, Idlis, and Traditional Dishes | Hygienically Packed for Freshness

Estimated Delivery: 2-3 days
In Stock COD

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Rs.309.00 Rs.355.00