Keerthi Nirmal Yellow Kuruva Rice 10kg - Aromatic & Nutty Fi

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Keerthi Nirmal Yellow Kuruva Rice 10kg - Aromatic & Nutty Fi
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the aromatic & nutty flavor of Keerthi Nirmal Yellow Kuruva Rice
  • Experience the naturally processed, firm & chewy texture in every bite
  • Perfect for sadya and traditional Kerala dishes
  • Hygienically packed for freshness and quality assurance

Market-Based Score (India)

66/100 (3.30/5)
Decent
Keerthi Nirmal Yellow Kuruva Rice offers a premium and authentic choice for traditional Kerala dishes.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Aromatic and flavorful, enhances traditional dishes
  • Firm and chewy texture, ideal for sadya preparations
  • Hygienically packed, ensuring quality and freshness

⚠️ What to Watch

  • Higher price compared to other rice varieties
  • Availability issues in some regions
  • May require longer cooking time than expected
Rs.612.00 Rs.704.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Aromatic and nutty flavor - Naturally processed - Firm and chewy texture

For whom: - Ideal for those who enjoy traditional Kerala dishes - Suitable for sadya meals

Pros: - Hygienically packed to maintain freshness - Authentic taste and texture

Cons: - May not be suitable for those looking for a lighter rice option

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligns well with the trend towards traditional and premium rice options India Today, Outlook
Brand Strength 20 10 Established brand known for quality and authenticity The Hindu, Economic Times
Category Momentum 20 15 Growing demand for premium rice varieties in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for the quality and quantity offered Livemint, Financial Express
Competition 10 6 Facing competition from other premium rice brands in the market Business Line, Moneycontrol
Use-case Advantage 5 5 Tailored for specific regional dishes like sadya, appealing to a niche market The Week
Final Market Score 100 66/100 (3.30/5) Keerthi Nirmal Yellow Kuruva Rice offers a premium and authentic choice for traditional Kerala dishes.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligns well with the trend towards traditional and premium rice options
    Sources: India Today, Outlook
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand known for quality and authenticity
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice varieties in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the quality and quantity offered
    Sources: Livemint, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium rice brands in the market
    Sources: Business Line, Moneycontrol
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Tailored for specific regional dishes like sadya, appealing to a niche market
    Sources: The Week
Summary
Keerthi Nirmal Yellow Kuruva Rice offers a premium and authentic choice for traditional Kerala dishes.

Price Comparison

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Amazon.in More Detail

Rs.612.00 Rs.704.00

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Keerthi Nirmal Yellow Kuruva Rice, 10kg | Aromatic & Nutty Flavor | Naturally Processed, Firm & Chewy Texture | suitable for sadya and traditional Kerala dishes | Hygienically Packed

Estimated Delivery: 2-3 days
In Stock COD

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Rs.612.00 Rs.704.00