Keerthi Nirmal Aromatic Rice 10kg

0 reviews

Smart Rank ⓘ 43/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy aromatic & fluffy long grain rice perfect for traditional Kerala dishes
Experience quality rice with excellent taste & texture in every bite
Ideal for preparing Sadya and other authentic Kerala delicacies
Get 10kg of Keerthi Nirmal Surekha Rice to elevate your culinary creations

Market-Based Score (India)

66/100 (3.30/5)

Decent

Keerthi Nirmal Surekha Rice offers a competitive option for traditional Kerala dishes.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	1
Total / Avg	4.00★	1

Consensus: 4.00★ from 1 total reviews

Rs.712.00 Rs.819.00

Best price from

Amazon.in

Details

The Keerthi Nirmal Surekha Rice is a 10kg pack of aromatic and fluffy long grain rice. It is perfect for preparing traditional Kerala dishes and Sadya meals that require high-quality rice with excellent taste and texture.

Key Features: - Aromatic and fluffy long grain rice - Perfect for Sadya and traditional Kerala dishes - High-quality rice with excellent taste and texture - Comes in a convenient 10kg pack

For whom: This rice is ideal for anyone who enjoys cooking and eating traditional Kerala dishes or is looking for a premium quality rice to add to their pantry.

Pros: - Aromatic and fluffy texture - Excellent taste - Perfect for special occasions like Sadya - Convenient packaging

Cons: - May be on the pricier side compared to regular rice brands

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for traditional Kerala dishes, meeting consumer preferences	India Today, Outlook
Brand Strength	20	10	Established brand with loyal customer base in Kerala	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for premium rice varieties in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar quality rice brands	Livemint, Financial Express
Competition	10	6	Facing competition from local and national rice brands in the market	Business Line, Moneycontrol
Use-case Advantage	5	5	Ideal for Sadya and other Kerala cuisine, enhancing meal experience	The Week
Final Market Score	100	66/100 (3.30/5)	Keerthi Nirmal Surekha Rice offers a competitive option for traditional Kerala dishes.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Tailored for traditional Kerala dishes, meeting consumer preferences

Sources: India Today, Outlook
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in Kerala

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium rice varieties in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar quality rice brands

Sources: Livemint, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from local and national rice brands in the market

Sources: Business Line, Moneycontrol
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Ideal for Sadya and other Kerala cuisine, enhancing meal experience

Sources: The Week

Summary

Keerthi Nirmal Surekha Rice offers a competitive option for traditional Kerala dishes.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Keerthi Nirmal Surekha Rice, 10kg \| Aromatic & Fluffy Long Grain Rice \| Perfect for Sadya and traditional Kerala dishes \|Quality Rice with Excellent Taste & Texture Estimated Delivery: 2-3 days In Stock	Rs.712.00 Rs.819.00 COD	GO TO STORE GO TO STORE
Keerthi Nirmal Surekha Rice, 10kg \| Aromatic & Fluffy Long Grain Rice \| Perfect for Sadya and traditional Kerala dishes \|Quality Rice with Excellent Taste & Texture Estimated Delivery: 2-3 days In Stock COD