Keerthi Nirmal Red Rice - 5kg

0 reviews
Keerthi Nirmal Red Rice - 5kg
Smart Rank ⓘ 49/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium Kerala red rice with rich flavor and nutrients
  • Ideal for health-conscious individuals seeking nutritious options
  • Perfect for authentic South Indian cuisine enthusiasts
  • Convenient 5kg pack size for cost-effective daily use

Market-Based Score (India)

66/100 (3.30/5)
Decent
High-quality Kerala Red Rice catering to the growing demand for traditional rice varieties in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 7
Total / Avg 3.90★ 7
Consensus: 3.90★ from 7 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich flavor
  • Nutritious
  • Ideal for daily meals

⚠️ What to Watch

  • Expensive compared to regular rice
  • Some buyers found it too sticky when cooked
  • Packaging could be improved
Rs.334.00 Rs.384.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Keerthi Nirmal Short Grain Matta Rice
Pack Size 5kg
Flavor Rich
Nutritional Value High
Key Features Short grain, rich in antioxidants, vitamins, and minerals
Ideal For Health-conscious individuals, South Indian cuisine enthusiasts
Pros Rich flavor, versatile, convenient pack size
Cons Longer cooking time, chewier texture
Details
About Product: Keerthi Nirmal Short Grain Matta Rice is a premium quality Kerala red rice known for its rich flavor and high nutritional value. Sourced directly from the fields of Kerala, this rice is carefully processed to retain its natural goodness.

Key Features: - Short grain matta rice with a unique taste and aroma - Rich in antioxidants, vitamins, and minerals - Perfect for daily meals and special occasions - 5kg pack size for convenience and cost-effectiveness

For whom: This rice is ideal for health-conscious individuals looking for a nutritious alternative to white rice. It is also great for those who appreciate authentic South Indian cuisine and want to experience the traditional flavors of Kerala.

Pros: - Rich flavor and unique taste - High nutritional value - Versatile for various recipes - Convenient pack size

Cons: - May take longer to cook compared to white rice - Some may find the texture slightly chewier than white rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal for daily meals due to rich flavor and high nutritional value Times of India, NDTV
Brand Strength 20 15 Established brand known for quality and authenticity The Hindu, Economic Times
Category Momentum 20 10 Growing demand for traditional rice varieties in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium rice brands Livemint, Moneycontrol
Competition 10 6 Facing competition from other premium rice brands in the market Outlook, Business Today
Use-case Advantage 5 5 Versatile rice suitable for various Indian dishes India Today
Final Market Score 100 66/100 (3.30/5) High-quality Kerala Red Rice catering to the growing demand for traditional rice varieties in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal for daily meals due to rich flavor and high nutritional value
    Sources: Times of India, NDTV
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand known for quality and authenticity
    Sources: The Hindu, Economic Times
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for traditional rice varieties in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium rice brands
    Sources: Livemint, Moneycontrol
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium rice brands in the market
    Sources: Outlook, Business Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for various Indian dishes
    Sources: India Today
Summary
High-quality Kerala Red Rice catering to the growing demand for traditional rice varieties in India.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.334.00 Rs.384.00

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Keerthi Nirmal Short Grain Matta Rice - 5kg | Rich Flavor & Nutritious Kerala Red Rice for Daily Meals

Estimated Delivery: 2-3 days
In Stock COD

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Rs.334.00 Rs.384.00