Keerthi Nirmal Matta Rice - Authentic Kerala 10kg

0 reviews

Smart Rank ⓘ 47/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the rich, nutty flavor of authentic Kerala rice in your traditional South Indian dishes
Experience the firm texture that enhances the taste of sadya and other Kerala delicacies
Perfect for those seeking the true taste of Kerala cuisine with a touch of tradition
Indulge in the goodness of Keerthi Nirmal Short Grain Matta Rice, a staple in Kerala cuisine

Market-Based Score (India)

66/100 (3.30/5)

Decent

Keerthi Nirmal Short Grain Matta Rice is well-positioned in the competitive Kerala rice market with its authentic flavor and ideal fit for traditional South Indian dishes.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	3
Total / Avg	4.40★	3

Consensus: 4.40★ from 3 total reviews

Rs.661.00 Rs.760.00

Best price from

Amazon.in

Key Features

Category	Rice
Weight	10kg
Flavor	Rich, Nutty
Texture	Firm
Cuisine	South Indian
Ideal For	Traditional Dishes
Pros	Authentic Kerala rice
Cons	May not suit softer texture preference

Details

- **About Product:** Keerthi Nirmal Short Grain Matta Rice is a premium quality rice product sourced from Kerala. Known for its rich, nutty flavor and firm texture, this rice is a staple in traditional South Indian cuisine.

- **Key Features:** This 10kg pack of rice offers an authentic taste of Kerala, making it perfect for preparing traditional dishes such as sadya and other Kerala delicacies. The short grain variety ensures a firm and chewy texture when cooked.

- **For whom:** This rice is ideal for anyone who loves South Indian cuisine and wants to recreate traditional Kerala dishes at home. Whether you are a seasoned cook or just starting out, Keerthi Nirmal Short Grain Matta Rice is a must-have ingredient in your kitchen.

- **Pros:** 1. Authentic Kerala rice with rich flavor. 2. Firm texture ideal for traditional dishes. 3. Perfect for sadya and other Kerala delicacies. 4. Premium quality rice sourced from Kerala.

- **Cons:** 1. May not be suitable for those who prefer a softer texture in their rice. 2. Some users may find the grain size smaller than expected.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal for traditional South Indian dishes due to rich flavor and firm texture.	Times of India, NDTV
Brand Strength	20	10	Established brand known for quality and authenticity in Kerala rice market.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for authentic regional rice varieties in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar authentic Kerala rice brands.	Livemint, Moneycontrol
Competition	10	6	Facing competition from other established Kerala rice brands in the market.	The Indian Express, Financial Express
Use-case Advantage	5	5	Perfect for sadya and traditional Kerala dishes, meeting specific regional culinary needs.	India Today, Outlook
Final Market Score	100	66/100 (3.30/5)	Keerthi Nirmal Short Grain Matta Rice is well-positioned in the competitive Kerala rice market with its authentic flavor and ideal fit for traditional South Indian dishes.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ideal for traditional South Indian dishes due to rich flavor and firm texture.

Sources: Times of India, NDTV
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand known for quality and authenticity in Kerala rice market.

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for authentic regional rice varieties in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar authentic Kerala rice brands.

Sources: Livemint, Moneycontrol
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established Kerala rice brands in the market.

Sources: The Indian Express, Financial Express
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Perfect for sadya and traditional Kerala dishes, meeting specific regional culinary needs.

Sources: India Today, Outlook

Summary

Keerthi Nirmal Short Grain Matta Rice is well-positioned in the competitive Kerala rice market with its authentic flavor and ideal fit for traditional South Indian dishes.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Keerthi Nirmal Short Grain Matta Rice, 10kg \| Authentic Kerala Rice \| Rich, Nutty Flavor & Firm Texture \| Ideal for Traditional South Indian Dishes \| Perfect for sadya and traditional Kerala dishes Estimated Delivery: 2-3 days In Stock	Rs.661.00 Rs.760.00 COD	GO TO STORE GO TO STORE
Keerthi Nirmal Short Grain Matta Rice, 10kg \| Authentic Kerala Rice \| Rich, Nutty Flavor & Firm Texture \| Ideal for Traditional South Indian Dishes \| Perfect for sadya and traditional Kerala dishes Estimated Delivery: 2-3 days In Stock COD