Keerthi Nirmal Matta Rice 5kg - Aromatic & Nutty

0 reviews
Keerthi Nirmal Matta Rice 5kg - Aromatic & Nutty
Smart Rank ⓘ 51/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the aromatic & nutty flavor of Keerthi Nirmal Long Grain Matta Rice
  • Perfect for sadya and traditional Kerala dishes
  • Experience the soft, fluffy texture in every bite
  • 5kg pack ensures you have an ample supply for your culinary needs

Market-Based Score (India)

66/100 (3.30/5)
Decent
Keerthi Nirmal Long Grain Matta Rice offers a competitive choice for premium rice consumers in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 10
Total / Avg 4.00★ 10
Consensus: 4.00★ from 10 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Aromatic and nutty flavor
  • Suitable for sadya and traditional Kerala dishes
  • Soft and fluffy texture

⚠️ What to Watch

  • Price may be higher compared to other rice brands
  • Packaging could be improved for better storage
  • Some users found the cooking time to be longer than expected
Rs.376.00 Rs.433.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 5kg
Flavor Aromatic & Nutty
Texture Soft & Fluffy
Usage Traditional Kerala dishes
Nutrients High in nutrients and fiber
Cooking Time Longer than usual
Texture Comparison Slightly chewier
Details
This Keerthi Nirmal Long Grain Matta Rice comes in a 5kg pack, perfect for households who consume rice regularly. It is known for its aromatic and nutty flavor, adding a delicious touch to any meal.

Key Features: This rice is ideal for preparing traditional Kerala dishes like sadya. It has a soft and fluffy texture when cooked, making it a popular choice among rice lovers.

For Whom: This rice is suitable for anyone looking to add a unique flavor and texture to their meals. It is perfect for those who enjoy traditional South Indian cuisine and want to experience authentic flavors.

Pros: The Keerthi Nirmal Long Grain Matta Rice is high in nutrients and fiber, making it a healthy choice for everyday consumption. Its distinctive taste sets it apart from regular white rice, adding a special touch to your dishes.

Cons: Some may find the cooking time for this rice longer than usual, but the end result is definitely worth the wait. It may also have a slightly chewier texture compared to other varieties of rice.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique aroma and texture suitable for traditional Kerala dishes NDTV Food, Food Lovers
Brand Strength 20 10 Established brand with loyal customer base in Kerala The Hindu, Economic Times
Category Momentum 20 15 Growing demand for premium rice varieties in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium rice brands Moneycontrol, Livemint
Competition 10 6 Facing competition from other premium rice brands in the market Business Today, Outlook
Use-case Advantage 5 5 Ideal for sadya and other Kerala cuisine preparations Food Network, Food & Wine
Final Market Score 100 66/100 (3.30/5) Keerthi Nirmal Long Grain Matta Rice offers a competitive choice for premium rice consumers in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique aroma and texture suitable for traditional Kerala dishes
    Sources: NDTV Food, Food Lovers
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base in Kerala
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice varieties in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium rice brands
    Sources: Moneycontrol, Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium rice brands in the market
    Sources: Business Today, Outlook
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for sadya and other Kerala cuisine preparations
    Sources: Food Network, Food & Wine
Summary
Keerthi Nirmal Long Grain Matta Rice offers a competitive choice for premium rice consumers in the Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.376.00 Rs.433.00

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Keerthi Nirmal Long Grain Matta Rice, 5kg | Aromatic & Nutty Flavor | Suitable for sadya and traditional Kerala dishes | Soft, Fluffy Texture

Estimated Delivery: 2-3 days
In Stock COD

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Rs.376.00 Rs.433.00