Keerthi Nirmal Matta Rice 10kg - Aromatic & Nutty

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Keerthi Nirmal Matta Rice 10kg - Aromatic & Nutty
Smart Rank ⓘ 54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the aromatic & nutty flavor of Keerthi Nirmal Long Grain Matta Rice
  • Perfect for sadya and traditional Kerala dishes
  • Experience the soft, fluffy texture in every bite
  • Get a 10kg pack to savor the quality and taste

Market-Based Score (India)

66/100 (3.30/5)
Decent
Keerthi Nirmal Long Grain Matta Rice offers a competitive option in the premium rice segment with its aromatic flavor and suitability for traditional Kerala dishes.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 17
Total / Avg 4.20★ 17
Consensus: 4.20★ from 17 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Aromatic and nutty flavor
  • Suitable for sadya and traditional Kerala dishes
  • Soft and fluffy texture

⚠️ What to Watch

  • Some buyers found the price to be on the higher side
  • A few customers experienced delayed delivery
  • Packaging could be improved for better protection
Rs.744.00 Rs.856.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 10kg
Flavor Aromatic & Nutty
Texture Soft & Fluffy
Usage Ideal for sadya and traditional Kerala dishes
Pros Aromatic and flavorful
Pros Versatile for various recipes
Cons Higher price than regular rice
Cons Limited availability in some regions
Details
Keerthi Nirmal Long Grain Matta Rice is a premium quality rice that is known for its aromatic and nutty flavor. It comes in a 10kg pack, making it perfect for families or individuals who enjoy cooking traditional Kerala dishes or sadya.

Key Features: - Aromatic and nutty flavor - Soft and fluffy texture - Ideal for sadya and traditional Kerala dishes

For whom: This rice is perfect for anyone who loves authentic Kerala cuisine or is looking to add a unique flavor to their meals. Whether you are cooking for a special occasion or just want to enjoy a delicious meal at home, Keerthi Nirmal Long Grain Matta Rice is the perfect choice.

Pros: - Aromatic and flavorful - Soft and fluffy texture - Adds a unique taste to dishes - Versatile and can be used in a variety of recipes

Cons: - May be more expensive than regular rice options - Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aromatic and nutty flavor aligns with consumer preferences for rich taste NDTV Food, Food Navigator
Brand Strength 20 15 Established brand known for quality rice products The Hindu, Economic Times
Category Momentum 20 10 Growing demand for traditional rice varieties in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for the premium long-grain rice segment Moneycontrol, Livemint
Competition 10 6 Facing moderate competition from other premium long-grain rice brands Business Today, Outlook India
Use-case Advantage 5 5 Ideal for traditional Kerala dishes like sadya, meeting specific regional preferences The Indian Express
Final Market Score 100 66/100 (3.30/5) Keerthi Nirmal Long Grain Matta Rice offers a competitive option in the premium rice segment with its aromatic flavor and suitability for traditional Kerala dishes.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aromatic and nutty flavor aligns with consumer preferences for rich taste
    Sources: NDTV Food, Food Navigator
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand known for quality rice products
    Sources: The Hindu, Economic Times
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for traditional rice varieties in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the premium long-grain rice segment
    Sources: Moneycontrol, Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other premium long-grain rice brands
    Sources: Business Today, Outlook India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for traditional Kerala dishes like sadya, meeting specific regional preferences
    Sources: The Indian Express
Summary
Keerthi Nirmal Long Grain Matta Rice offers a competitive option in the premium rice segment with its aromatic flavor and suitability for traditional Kerala dishes.

Price Comparison

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Amazon.in More Detail

Rs.744.00 Rs.856.00

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Keerthi Nirmal Long Grain Matta Rice, 10kg | Aromatic & Nutty Flavor | suitable for sadya and traditional Kerala dishes | Soft, Fluffy Texture

Estimated Delivery: 2-3 days
In Stock COD

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Rs.744.00 Rs.856.00