Keerthi Nirmal Aromatic Rice 5kg

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy aromatic short-grain Keerthi Nirmal Kaima Rice in your favorite pulao recipes
  • Experience naturally aged rice with a non-sticky, fluffy texture for delightful meals
  • Ideal for traditional dishes, this hygienically packed rice ensures freshness
  • Indulge in 5kg of premium quality rice that elevates your culinary creations

Market-Based Score (India)

66/100 (3.30/5)
Decent
Keerthi Nirmal Kaima Rice offers a competitive option in the premium rice segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.844.00 Rs.971.00
Best price from Amazon.in Amazon.in
Details
About Product:

The Keerthi Nirmal Kaima Rice is a premium quality short-grain rice known for its aromatic flavor and fluffy texture. It is ideal for preparing traditional Indian dishes like pulao, biryani, and fried rice.

Key Features:

- Aromatic short-grain rice
- Naturally aged for enhanced flavor
- Non-sticky and fluffy texture
- Hygienically packed to maintain freshness

For Whom:

This rice is perfect for anyone who enjoys cooking traditional Indian dishes or wants to elevate their culinary experience with high-quality ingredients. It is suitable for both home cooks and professional chefs looking to create delicious and authentic meals.

Pros:

- Aromatic flavor enhances the taste of dishes
- Non-sticky texture makes it easy to cook and serve
- Hygienically packed for long-lasting freshness

Cons:

- Some may find the price slightly higher compared to other rice varieties
- Short-grain rice may not be preferred by those who prefer long-grain rice for certain dishes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aromatic short-grain rice ideal for traditional Indian dishes Times of India, NDTV
Brand Strength 20 15 Established brand known for quality rice products The Hindu, Economic Times
Category Momentum 20 10 Growing demand for premium rice varieties in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium rice brands Livemint, Moneycontrol
Competition 10 6 Facing competition from other established premium rice brands ThePrint, CNBC TV18
Use-case Advantage 5 5 Versatile rice suitable for both pulao and traditional dishes Outlook, India Today
Final Market Score 100 66/100 (3.30/5) Keerthi Nirmal Kaima Rice offers a competitive option in the premium rice segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aromatic short-grain rice ideal for traditional Indian dishes
    Sources: Times of India, NDTV
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand known for quality rice products
    Sources: The Hindu, Economic Times
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for premium rice varieties in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium rice brands
    Sources: Livemint, Moneycontrol
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established premium rice brands
    Sources: ThePrint, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for both pulao and traditional dishes
    Sources: Outlook, India Today
Summary
Keerthi Nirmal Kaima Rice offers a competitive option in the premium rice segment.

Price Comparison

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Amazon.in More Detail

Rs.844.00 Rs.971.00

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Keerthi Nirmal Kaima Rice, 5kg | Aromatic Short-Grain Rice | Ideal for Pulao & Traditional Dishes | Naturally Aged, Non-Sticky, Fluffy Texture | Hygienically Packed for Freshness

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.844.00 Rs.971.00