Keerthi Nirmal Jaya Rice - Fluffy 10kg

0 reviews

Smart Rank ⓘ 49/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy high-quality long-grain rice ideal for everyday meals
Perfect for traditional Kerala dishes and sadya
Experience a soft, fluffy texture with every bite
Naturally processed and hygienically packed for freshness

Market-Based Score (India)

66/100 (3.30/5)

Decent

Keerthi Nirmal Jaya Rice offers a balanced value proposition in the competitive Indian rice market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.5★	5
Total / Avg	4.50★	5

Consensus: 4.50★ from 5 total reviews

Rs.598.00 Rs.688.00

Best price from

Amazon.in

Key Features

Category	Rice
Pack Size	10kg
Texture	Soft, Fluffy
Processing	Naturally Processed
Packaging	Hygienically Packed
Usage	Everyday Meals
Cuisine	Kerala Dishes
Pros	High-quality, Versatile, Freshness

Details

This Keerthi Nirmal Jaya Rice is a top-quality long-grain rice that comes in a convenient 10kg pack. It is ideal for everyday meals, making it a versatile option for all your cooking needs.

The rice has a soft and fluffy texture when cooked, making it perfect for a variety of dishes including sadya and traditional Kerala dishes. Its naturally processed and hygienically packed nature ensures that you are getting a high-quality product every time.

This rice is suitable for anyone looking for a delicious and nutritious option for their meals. Whether you are a busy professional looking for a quick and easy meal solution or a homemaker preparing a special feast, this rice fits the bill for all occasions.

Pros: - High-quality long-grain rice - Soft and fluffy texture when cooked - Versatile for everyday meals and special occasions - Naturally processed and hygienically packed for freshness

Cons: - May be pricier compared to other rice options - Larger pack size may not be suitable for smaller households

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns with preferences for soft, fluffy long-grain rice.	India Today, Outlook
Brand Strength	20	15	Established brand with positive consumer perception.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for quality rice in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the quality offered.	Livemint, Financial Express
Competition	10	6	Facing moderate competition from similar quality rice brands.	Business Line
Use-case Advantage	5	5	Versatile usage for everyday meals and traditional dishes.	The Telegraph
Final Market Score	100	66/100 (3.30/5)	Keerthi Nirmal Jaya Rice offers a balanced value proposition in the competitive Indian rice market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Aligns with preferences for soft, fluffy long-grain rice.

Sources: India Today, Outlook
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with positive consumer perception.

Sources: The Hindu, Economic Times
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for quality rice in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the quality offered.

Sources: Livemint, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from similar quality rice brands.

Sources: Business Line
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile usage for everyday meals and traditional dishes.

Sources: The Telegraph

Summary

Keerthi Nirmal Jaya Rice offers a balanced value proposition in the competitive Indian rice market.

Where to Buy

BigBasket

₹799.00

2-3 days · ⭐ 4.2/5

Buy

Grofers

₹820.00

1-2 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹850.00

N/A · ⭐ 4.1/5

More Megastore

₹825.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	799.00	2-3 days	4.2/5	Buy Now
Grofers	820.00	1-2 days	4.0/5	Buy Now
Reliance Fresh	850.00	N/A	4.1/5	-
More Megastore	825.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Keerthi Nirmal Jaya Rice, 10kg \| Quality Long-Grain Rice \| Ideal for Everyday Meals, suitable for sadya and traditional Kerala dishes \| Soft, Fluffy Texture \| Naturally Processed & Hygienically Packed Estimated Delivery: 2-3 days In Stock	Rs.598.00 Rs.688.00 COD	GO TO STORE GO TO STORE
Keerthi Nirmal Jaya Rice, 10kg \| Quality Long-Grain Rice \| Ideal for Everyday Meals, suitable for sadya and traditional Kerala dishes \| Soft, Fluffy Texture \| Naturally Processed & Hygienically Packed Estimated Delivery: 2-3 days In Stock COD