Kama Ayurveda Rose Jasmine Hair Cleanser with Hibiscus 200ml

Kama Ayurveda Rose Jasmine Hair Cleanser with Hibiscus 200ml

This hair cleanser from Kama Ayurveda is a gentle and natural formula that helps to cleanse and nourish the hair and scalp. Enriched with rose, jasmine, and hibiscus extracts, it leaves the hair feeling fresh and fragrant.

Key Features: - Made with natural ingredients - Cleanses the hair and scalp without stripping away natural oils - Helps to strengthen and nourish the hair - Delicate floral fragrance

For whom: This hair cleanser is suitable for all hair types, including dry, damaged, and chemically treated hair. It is ideal for anyone looking for a gentle yet effective cleanser that is free from harsh chemicals.

Pros: - Natural ingredients - Gentle on the hair and scalp - Leaves hair feeling clean and fresh - Pleasant floral fragrance

Cons: - Some may find the scent too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of hibiscus extract aligns with the trend towards botanical ingredients in hair care.	Vogue India
Brand Strength	20	18	Kama Ayurveda is a well-established brand known for quality Ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium Ayurvedic shampoos in the market.	Business Standard
Competition	10	8	Facing competition from other Ayurvedic hair care brands like Forest Essentials and Biotique.	India Today
Use-case Advantage	5	5	Suitable for daily use and provides nourishment for hair and scalp.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing stiff competition in the Ayurvedic hair care segment.

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