Kama Ayurveda Lavender Patchouli Body Moisturiser with Pure Essential Oils of Lavender and Patchouli 200ml

Kama Ayurveda Lavender Patchouli Body Moisturiser with Pure Essential Oils of Lavender and Patchouli 200ml

Key Features: - Enriched with pure essential oils of lavender and patchouli - Deeply moisturizes the skin - Calming and relaxing fragrance - Helps to nourish and hydrate the skin - Free from harmful chemicals

For whom: This body moisturizer is suitable for all skin types, especially those with dry or sensitive skin. It is perfect for individuals looking for a natural and luxurious skincare product.

Pros: - Rich in essential oils that have soothing and healing properties - Leaves the skin feeling soft and supple - Free from synthetic fragrances and harmful chemicals - The calming fragrance helps to relax the mind and body

Cons: - The scent of lavender and patchouli may not be appealing to everyone - The price point may be higher compared to other body moisturizers on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender and Patchouli essential oils are popular for skincare benefits.	Vogue India
Brand Strength	20	18	Kama Ayurveda is a well-established brand known for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body oils.	Retail Today
Competition	10	8	Facing competition from other Ayurvedic body oil brands in the market.	India Retail News
Use-case Advantage	5	5	Offers relaxation and skin nourishment in one product.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing natural body oils segment.

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