Kama Ayurveda ITM01361 Organic Hair Color Kit Hair Color Henna Powder and Indigo Powder 200g Multicolor Pack of 1 each

Kama Ayurveda ITM01361 Organic Hair Color Kit Hair Color Henna Powder and Indigo Powder 200g Multicolor Pack of 1 each

- The Kama Ayurveda Organic Hair Color Kit is a natural hair coloring solution that is free from harmful chemicals. It is made with organic henna powder and indigo powder which help in coloring the hair naturally.

- Key Features: - Made with organic henna powder and indigo powder - Free from harmful chemicals - Provides natural color and shine to the hair - Easy to use at home

- For whom: - This hair color kit is suitable for anyone looking for a natural hair coloring solution that is gentle on the scalp and does not cause any damage to the hair.

- Pros: - Natural ingredients - Easy to use - Provides long-lasting color - Adds shine and volume to the hair

- Cons: - May require multiple applications for desired color intensity - The color may fade over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Includes henna and indigo powders for organic hair coloring, aligning with market preferences.	Euromonitor
Brand Strength	20	18	Kama Ayurveda is a well-established brand known for quality organic products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color kits in the market.	Retail360
Competition	10	8	Facing competition from other established organic hair color brands in the market.	Nielsen
Use-case Advantage	5	5	Offers a natural and chemical-free hair coloring option, appealing to health-conscious consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in the growing Indian market for organic hair color products.

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