K rastase Genesis Nutri Fortifiant Shampoo for Hair Fall 250ml For Normal to Dry Hair Hair Fall Control Shampoo Infused with Ginger Root and Edelweiss Native Cells

K rastase Genesis Nutri Fortifiant Shampoo for Hair Fall 250ml For Normal to Dry Hair Hair Fall Control Shampoo Infused with Ginger Root and Edelweiss Native Cells

Key Features: - Formulated with ginger root and edelweiss native cells to strengthen hair and reduce breakage - Helps to nourish and hydrate normal to dry hair - Clinically proven to reduce hair fall due to breakage - Provides a refreshing and invigorating scent - Suitable for daily use

For whom: - Recommended for individuals with normal to dry hair who are experiencing hair fall and breakage - Ideal for those looking to strengthen and nourish their hair while controlling hair fall

Pros: - Effectively reduces hair fall and breakage - Leaves hair feeling nourished and hydrated - Pleasant scent that leaves hair smelling fresh - Suitable for daily use Cons: - May be on the pricier side compared to other shampoos - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation with Ginger Root and Edelweiss Native Cells aligns with consumer preference for natural ingredients.	Nielsen
Brand Strength	20	18	Kerastase is a well-known and trusted brand in the hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Priced at a premium level compared to competitors in the same category.	Kantar
Competition	10	8	Facing competition from other premium hair fall control shampoos with similar natural ingredient claims.	IRI
Use-case Advantage	5	5	Specifically targets hair fall control for normal to dry hair types, addressing a common consumer concern.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation with natural ingredients position this shampoo well in the premium hair care segment.

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