K rastase Discipline Fluidealiste Anti Frizz Shampoo Sulphate Free Shampoo for Frizzy Hair Infused with Morpho K ratine Surface Perfector High Precision Care Agent 250ml

K rastase Discipline Fluidealiste Anti Frizz Shampoo Sulphate Free Shampoo for Frizzy Hair Infused with Morpho K ratine Surface Perfector High Precision Care Agent 250ml

This Kerastase Discipline Fluidealiste Anti-Frizz Shampoo is a sulphate-free shampoo specifically formulated for frizzy hair. It is infused with Morpho Keratine Surface Perfector to help smooth and discipline unruly hair strands.

Key Features:
- Sulphate-free formula
- Infused with Morpho Keratine for frizz control
- Leaves hair smooth and manageable
- Suitable for all hair types

Ideal for individuals with frizzy and unmanageable hair, this shampoo is designed to tame frizz and provide long-lasting smoothness. It is suitable for all hair types and is safe for color-treated hair.

Pros:
- Helps control frizz and flyaways
- Leaves hair feeling soft and salon-worthy
- Sulphate-free formula is gentle on the scalp

Cons:
- May be pricier compared to other shampoos
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Morpho Keratine technology suits Indian frizzy hair needs.	Vogue
Brand Strength	20	18	Kerastase is a well-known premium brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium sulphate-free shampoos.	Forbes
Competition	10	10	Facing competition from other premium anti-frizz shampoos in India.	Cosmopolitan
Use-case Advantage	5	3	Effective for managing frizz in humid Indian climate.	Elle
Final Market Score	100	76/100 (3.80/5)	Kerastase Discipline Fluidealiste Shampoo is a strong contender in the premium anti-frizz shampoo segment in India.

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