K rastase Densifique Densit Homme Shampoo for Thin Hair 250ml Hair Thickening Shampoo for Men Volumizing Shampoo for Thin Hair Infused with Biotin and Taurine

K rastase Densifique Densit Homme Shampoo for Thin Hair 250ml Hair Thickening Shampoo for Men Volumizing Shampoo for Thin Hair Infused with Biotin and Taurine

About Product: Kérastase Densifique Densité Homme Shampoo is specially designed for men with thinning hair. This hair-thickening shampoo helps to increase hair density and promote thicker, fuller-looking hair.

Key Features: - Infused with biotin and taurine to strengthen and nourish the hair - Volumizing formula helps to improve hair density - Suitable for daily use and suitable for all hair types

For whom: This shampoo is ideal for men who are experiencing thinning hair and want to improve the overall appearance and thickness of their hair.

Pros: - Helps to strengthen and thicken hair - Leaves hair feeling and looking fuller - Refreshing scent Cons: - Some users may find it to be on the pricier side - Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Biotin and Taurine are key ingredients for hair thickening.	GfK
Brand Strength	20	15	Kérastase is a well-known premium brand in India.	Euromonitor
Category Momentum	20	10	Shampoos for men gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products.	Nielsen
Competition	10	9	Facing competition from other premium men's hair thickening shampoos.	IRI
Use-case Advantage	5	2	Specifically formulated for thin hair volume improvement.	Kline
Final Market Score	100	66/100 (3.30/5)	Kérastase Densifique Densit Homme 250ml positioned well in growing men's hair thickening shampoo segment in India.

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