Joy Exfoliating Coffee Face Body Scrub for Men Women 200gm Anti Pollution Scrub with Coconut Coffee Deeply Exfoliates Removes Dirt 100 Vegan Gentle on Skin

Joy Exfoliating Coffee Face Body Scrub for Men Women 200gm Anti Pollution Scrub with Coconut Coffee Deeply Exfoliates Removes Dirt 100 Vegan Gentle on Skin

Key Features: - Contains natural coffee grounds to exfoliate dead skin cells - Infused with coconut oil for moisturizing and anti-inflammatory benefits - Helps to remove dirt, oil, and pollutants from the skin - Suitable for both men and women - Vegan and cruelty-free formula
For whom: The Joy Exfoliating Coffee Scrub is perfect for anyone looking to deeply cleanse and exfoliate their skin. It is suitable for all skin types and is gentle enough for daily use.
Pros: - Leaves skin feeling smooth and refreshed - Helps to combat the effects of pollution on the skin - Vegan and cruelty-free - Suitable for daily use
Cons: - Some may find the coffee grounds to be too abrasive for sensitive skin - The coconut oil may leave a greasy residue on the skin if not rinsed off thoroughly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like anti-pollution and vegan formulation.	Beauty Insider
Brand Strength	20	15	Established brand with positive reputation in India.	Brand Equity
Category Momentum	20	10	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail Today
Competition	10	6	Facing moderate competition from established and new brands.	India Retail News
Use-case Advantage	5	5	Addresses the need for deep exfoliation in polluted environments.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned body scrub with strong brand and features in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—