Joy Cocoa Rich Intense Nourishing Body Lotion 600ml 24 Hour Nourishment With Shea Butter Cocoa Butter Suitable for Normal to Dry Skin Non Sticky Non Greasy Lightweight Body Lotion

Joy Cocoa Rich Intense Nourishing Body Lotion 600ml 24 Hour Nourishment With Shea Butter Cocoa Butter Suitable for Normal to Dry Skin Non Sticky Non Greasy Lightweight Body Lotion

About Product: Joy Cocoa Rich Intense Nourishing Body Lotion is a luxurious body lotion enriched with Shea Butter and Cocoa Butter. It is specially formulated to provide intense nourishment to normal to dry skin.

Key Features: - Enriched with Shea Butter and Cocoa Butter - Non-sticky and non-greasy formula - Lightweight and fast-absorbing - Provides 24-hour nourishment to the skin

For whom: This body lotion is ideal for individuals with normal to dry skin who are looking for a nourishing and hydrating body lotion that does not feel heavy or greasy on the skin.

Pros: - Rich in Shea Butter and Cocoa Butter for intense nourishment - Lightweight formula that absorbs quickly - Provides 24-hour moisture to the skin - Non-sticky and non-greasy

Cons: - May not be suitable for those with extremely dry skin - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich formula with shea butter and cocoa butter aligns with Indian consumers' preference for nourishing body lotions	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality skincare products	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market	Retail360
Competition	10	8	Facing competition from other established brands offering similar nourishing body lotions	MarketWatch
Use-case Advantage	5	5	24-hour nourishment claim appeals to consumers looking for long-lasting hydration	Beauty Insights
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body lotion with strong brand and feature fit

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—