Jovees Herbal Aloe Vera Moisturising Lotion With Sandal And Peach Extract Nousishes Heals and Hydrates Skin For Oily And Sensitive Skin Alcohol And Paraben Free 200ml

Jovees Herbal Aloe Vera Moisturising Lotion With Sandal And Peach Extract Nousishes Heals and Hydrates Skin For Oily And Sensitive Skin Alcohol And Paraben Free 200ml

About Product: Jovees Herbal Aloe Vera Moisturising Lotion is a lightweight formula designed to nourish, heal, and hydrate the skin. Infused with the goodness of aloe vera, sandal, and peach extracts, this lotion is suitable for oily and sensitive skin types. Key Features: This moisturizing lotion is free from alcohol and parabens, making it safe and gentle for daily use. The natural ingredients help to soothe and calm irritated skin, while providing intense hydration for a soft and supple complexion. For whom: This product is ideal for individuals with oily and sensitive skin who are looking for a hydrating lotion that does not clog pores or cause breakouts. It is suitable for both men and women of all ages. Pros: - Lightweight formula that absorbs quickly into the skin - Nourishing ingredients help to heal and soothe the skin - Provides long-lasting hydration without leaving a greasy residue Cons: - May not be moisturizing enough for extremely dry skin types - Some may find the scent of sandal and peach extracts overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera, sandal, and peach extracts cater well to the needs of oily and sensitive skin types.	GfK
Brand Strength	20	18	Jovees is a well-established brand known for herbal products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal body lotions in the market.	Retail360
Competition	10	8	Facing moderate competition from other herbal body lotions with similar claims.	Nielsen
Use-case Advantage	5	5	Addresses specific skin concerns of oily and sensitive skin types effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective natural ingredients targeting specific skin concerns.

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