Johnson s PH 5 5 2 in 1 Body wash 1000 ml Honey

Johnson s PH 5 5 2 in 1 Body wash 1000 ml Honey

is a gentle and nourishing body wash that is suitable for everyday use. It is specially formulated with a pH level of 5.5 to match the natural pH level of the skin, ensuring that it cleanses without causing any irritation or dryness.

Key Features: - Contains honey extracts to hydrate and soften the skin - Gentle formula suitable for sensitive skin - Dermatologist tested - Long-lasting 1000ml size bottle

For whom: This body wash is perfect for anyone looking for a mild and hydrating cleanser that won't strip the skin of its natural moisture. It is especially beneficial for those with sensitive or dry skin, as it is gentle enough to use daily.

Pros: - Nourishing formula with honey extracts - pH balanced to match the skin's natural pH level - Suitable for all skin types - Large size bottle for long-lasting use

Cons: - Some may find the scent too strong - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH 5.5 and honey extracts align with current consumer preferences for natural ingredients	Euromonitor
Brand Strength	20	18	Johnson's is a trusted brand with strong customer loyalty in India	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	8	Facing moderate competition from both local and international brands offering similar products	AC Nielsen
Use-case Advantage	5	5	Convenient 2-in-1 formula appeals to busy Indian consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	Johnson's pH 5.5 2-in-1 Body Wash 1000ml with Honey Extracts is well-positioned in the growing Indian body wash gel market.

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