Joff Cleaner Descale - 150g Pack of 3

The Joff Washing Machine Cleaner Descaler Powder is a powerful deep cleaning solution specifically designed for front and top load washing machines. This eco-friendly cleaner effectively removes limescale, odors, and residue, leaving your machine fresh and clean with every wash.

Key Features: - Deep cleaning formula - Removes limescale, odors, and residue - Eco-friendly and safe for your washing machine - Pack of 3, each containing 150g of powder

For whom: This washing machine cleaner is perfect for anyone looking to keep their machine running smoothly and efficiently. Whether you have a front load or top load machine, this cleaner will help maintain its performance and prolong its lifespan.

Pros: - Effectively removes limescale and odors - Eco-friendly formula - Easy to use and long-lasting with 3 packs included

Cons: - Some users may prefer a liquid cleaner over a powder form - May require multiple treatments for heavily soiled machines

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored features for both front and top load machines meet consumer needs.	GfK
Brand Strength	20	18	Established brand with positive reputation in the cleaning products sector.	Euromonitor
Category Momentum	20	15	Growing demand for eco-friendly cleaning products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar descaling products in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other descaler brands with similar offerings.	Statista
Use-case Advantage	5	5	Effective in removing limescale, odors, and residue, enhancing machine longevity.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Joff Washing Machine Cleaner well in the Indian market.

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