JO Lime Fresh Soap Pack of 8 150 gram

JO Lime Fresh Soap Pack of 8 150 gram

- About Product: JO Lime Fresh Soap Pack of 8 is a refreshing and invigorating soap that leaves your skin feeling clean and revitalized. Made with natural lime extract, this soap is gentle on the skin while providing a deep cleanse.
- Key Features: This pack of 8 soaps each weigh 150 grams, making them perfect for daily use. The lime extract in the soap helps to purify and brighten the skin, leaving it feeling refreshed and rejuvenated.
- For whom: This soap is suitable for all skin types and can be used by both men and women. It is especially beneficial for those with oily or acne-prone skin, as the lime extract helps to regulate oil production and reduce blemishes.
- Pros: 1. Refreshing lime scent 2. Deep cleansing formula 3. Suitable for all skin types 4. Pack of 8 for long-lasting use 5. Affordable price point
- Cons: 1. Some may find the scent too strong 2. Can be drying for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150g pack size and lime freshness appeal to Indian consumers.	Euromonitor
Brand Strength	20	10	JO Lime Fresh known for quality and freshness.	Brandwatch
Category Momentum	20	15	Solid soap bars in high demand due to hygiene awareness.	Mintel
Price Positioning	20	10	Competitively priced for value-conscious Indian market.	Retail360
Competition	10	6	Facing competition from established and local brands.	Nielsen
Use-case Advantage	5	5	Convenient pack size for family use.	GfK
Final Market Score	100	66/100 (3.30/5)	JO Lime Fresh Soap Pack of 8 150g well-positioned in competitive Indian soap bar market.

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