Jairaj Sarvottam Red Matta Rice 1kg

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic South Indian cuisine with Jairaj Sarvottam Red Matta Rice
  • High fiber content for a healthy diet - perfect for traditional Kerala dishes
  • Explore the versatility of this rice in preparing Adai, Dosai, and Murukku
  • Experience the rich flavors of Lemon Paal Payasam with this 1kg pack

Market-Based Score (India)

66/100 (3.30/5)
Decent
Premium South Indian rice with strong brand and fit for traditional dishes

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.136.00 Rs.140.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Color Red
Flavor Nutty
Fiber High
Nutrients Rich
Ideal For Traditional South Indian Dishes
Weight 1kg
Cooking Time Longer than other varieties
Details
About Product: Jairaj Sarvottam Red Matta Rice is a premium quality rice that is perfect for traditional South Indian dishes. It is known for its rich red color and unique nutty flavor.

Key Features: This rice is high in fiber and nutrients, making it a healthy choice for those looking to add more nutrition to their diet. It is ideal for making dishes like Adai, Dosai, Murukku, Lemon Rice, and Pal Payasam.

For whom: This rice is perfect for anyone who enjoys South Indian cuisine and is looking for an authentic and high-quality ingredient to use in their cooking. It is also a great option for those who are looking to incorporate more fiber-rich foods into their diet.

Pros: Rich red color, unique nutty flavor, high in fiber and nutrients, perfect for traditional South Indian dishes.

Cons: Some may find the cooking time for this rice to be longer compared to other varieties.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for traditional Kerala dishes, high fiber content NDTV Food, Food Lovers
Brand Strength 20 10 Established brand known for quality and authenticity in South India The Hindu, Economic Times
Category Momentum 20 15 Growing demand for traditional rice varieties in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium rice brands Food Navigator, Food Business News
Competition 10 6 Facing competition from other premium South Indian rice brands Food Dive, Food Processing
Use-case Advantage 5 5 Versatile usage for various South Indian recipes Food Network, Food & Wine
Final Market Score 100 66/100 (3.30/5) Premium South Indian rice with strong brand and fit for traditional dishes
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for traditional Kerala dishes, high fiber content
    Sources: NDTV Food, Food Lovers
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand known for quality and authenticity in South India
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional rice varieties in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium rice brands
    Sources: Food Navigator, Food Business News
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium South Indian rice brands
    Sources: Food Dive, Food Processing
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage for various South Indian recipes
    Sources: Food Network, Food & Wine
Summary
Premium South Indian rice with strong brand and fit for traditional dishes

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.136.00 Rs.140.00

GO TO STORE GO TO STORE

Jairaj Sarvottam Red Matta Rice Authentic South Indian Fiber-Rich Perfect for Traditional Kerala Dishes Adai Dosai Murukku Lemon Paal Payasam 1kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.136.00 Rs.140.00