Jairaj Kolam Rice - Fluffy 10kg

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Jairaj Kolam Rice - Fluffy 10kg
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy long, fluffy, and tasty rice loved by millions
  • Perfect for making delicious fried rice, pulao, and biryani
  • Ideal for daily cooking to elevate your meals
  • Get a 10kg pack of Jairaj Sarvottam Kolam Rice at a great price

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned premium rice brand with strong market acceptance

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long and fluffy texture enhances dishes like fried rice and biryani.
  • Consistently tasty and flavorful, appealing to a wide range of palates.
  • Value for money with a generous 10kg packaging for daily cooking.

⚠️ What to Watch

  • Some users report occasional broken grains in the package.
  • Cooking instructions may not yield desired results for all users.
  • Price fluctuations can be a concern for budget-conscious buyers.
Rs.919.00 Rs.965.00
Best price from Amazon.in Amazon.in
Details

Key Features: - Sarvottam kolam rice known for its long grains and fluffy texture - Loved by millions for its delicious taste and aroma - Perfect for making fried rice, pulao, and biryani - Ideal for daily cooking and special occasions
For whom: - Families looking for a high-quality rice for their daily meals - Cooking enthusiasts who enjoy making different rice dishes - Restaurants and caterers looking for a premium rice for their menu
Pros: - Long grains and fluffy texture make for a great presentation - Delicious taste and aroma enhance the overall flavor of dishes - Versatile rice that can be used in a variety of recipes - Value for money with a 10kg pack
Cons: - May take longer to cook compared to other types of rice - Some customers may find the price on the higher side compared to regular rice brands

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal grain size and texture for popular Indian rice dishes The Hindu, India Today
Brand Strength 20 10 Established brand with loyal customer base Economic Times, Livemint
Category Momentum 20 15 Growing demand for premium rice varieties in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar quality rice brands Financial Express, Business Today
Competition 10 6 Facing strong competition from local and national rice brands Hindustan Times, The Indian Express
Use-case Advantage 5 5 Versatile usage for various Indian rice recipes Outlook, The Tribune
Final Market Score 100 66/100 (3.30/5) Well-positioned premium rice brand with strong market acceptance
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal grain size and texture for popular Indian rice dishes
    Sources: The Hindu, India Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice varieties in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar quality rice brands
    Sources: Financial Express, Business Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from local and national rice brands
    Sources: Hindustan Times, The Indian Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage for various Indian rice recipes
    Sources: Outlook, The Tribune
Summary
Well-positioned premium rice brand with strong market acceptance

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Price Comparison

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Rs.919.00 Rs.965.00

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Jairaj Sarvottam Kolam Rice 10kg | Long Fluffy Tasty Rice Loved by Millions | Perfect for Fried Rice, Pulao, Biryani | Ideal for Daily Cooking

Estimated Delivery: 2-3 days
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Rs.919.00 Rs.965.00