Italy Towel The Original Korean Exfoliating Mitt Body Scrub Red 4 Pack

Italy Towel The Original Korean Exfoliating Mitt Body Scrub Red 4 Pack

Key Features: - Made with high-quality viscose material - Provides deep exfoliation for smooth and soft skin - Helps remove dead skin cells and unclog pores - Can be used on both wet and dry skin - Comes in a pack of 4 for convenience

For whom: - Suitable for all skin types - Ideal for those looking to improve skin texture and appearance - Great for those with rough or dry skin

Pros: - Effective at sloughing off dead skin - Leaves skin feeling smooth and revitalized - Easy to use and maintain - Comes in a pack of 4 for multiple uses

Cons: - May be too harsh for sensitive skin - Can cause redness or irritation if used too aggressively

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique exfoliating mitt design preferred by Indian consumers.	Retail Today
Brand Strength	20	10	Brand well-recognized in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Price Watch
Competition	10	6	Facing moderate competition from local and international body scrub brands.	Market Research India
Use-case Advantage	5	5	Addresses the need for effective exfoliation in Indian climate.	Beauty Trends
Final Market Score	100	66/100 (3.30/5)	Well-positioned exfoliating mitt with strong market acceptance in India.

Factor	Rating (out of 5)	Notes
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