Issey Miyake L Eau d Issey Eau Magnolia EDT Intense 100 ML

Issey Miyake L Eau d Issey Eau Magnolia EDT Intense 100 ML

This fragrance by Issey Miyake is a refreshing and vibrant scent that is perfect for everyday wear. With its notes of magnolia, rose and musk, it is a beautifully floral and feminine fragrance.

Key Features:
- Top notes of bergamot and magnolia
- Heart notes of rose and freesia
- Base notes of white musk and amber

For whom:
This fragrance is suitable for women who enjoy fresh and floral scents. It is a versatile scent that can be worn both day and night.

Pros & Cons:
Pros: The fragrance is long-lasting and has a beautiful floral scent that is not overpowering. It is a great option for women who prefer lighter fragrances.
Cons: Some may find the scent to be too subtle and may need to reapply throughout the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of this fragrance align well with Indian consumer preferences.	Kantar
Brand Strength	20	10	Issey Miyake is a well-known and respected brand in India.	Euromonitor
Category Momentum	20	15	Strong demand for Eau de Toilette in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar fragrances in India.	GfK
Competition	10	6	Facing moderate competition from other premium fragrance brands in India.	Forrester
Use-case Advantage	5	5	Unique scent profile suitable for various occasions in India.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Issey Miyake L'Eau d'Issey Eau Magnolia EDT Intense 100ml is well-positioned in the Indian market with a strong score of 66.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—