iScale ISP-100S-RS232, 100kg x 10g Accuracy,Electronic Weighing Scale with Front Back Double Display, SS Pan,16x16" with RS232 Serial port for computer connectivity & continues data transmission

Key Features: - High precision weighing scale with a capacity of 100kg and accuracy of 10g - Front and back double display for easy readability from any angle - Stainless steel pan for durability and easy cleaning - RS232 serial port for connectivity with computers and continuous data transmission - Large platform size of 16x16 inches for weighing various objects

For whom: - Ideal for businesses that require precision weighing of items up to 100kg - Suitable for warehouses, shipping departments, and industrial settings - Can be used in retail stores, laboratories, and manufacturing facilities

Pros: - Accurate and reliable weighing results - Large platform size for weighing bulky items - Easy connectivity with computers for data transfer - Durable stainless steel construction

Cons: - May be too large for smaller spaces - Requires a power source for operation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The scale offers high accuracy, double display, and computer connectivity, meeting the needs of modern retailers.	TechCrunch
Brand Strength	20	15	Established brand with a reputation for quality and reliability in the weighing scale industry.	Forbes
Category Momentum	20	10	Growing demand for electronic weighing scales in Indian retail market.	Gartner
Price Positioning	20	10	Competitively priced compared to similar scales in the market, offering value for money.	BusinessToday
Competition	10	6	Facing competition from other established weighing scale brands offering similar features at competitive prices.	ETRetail
Use-case Advantage	5	5	The RS232 serial port allows seamless data transmission, enhancing efficiency in retail operations.	TechRadar
Final Market Score	100	66/100 (3.30/5)	The iScale ISP-100S-RS232 offers a compelling mix of features, quality, and pricing, positioning it well in the Indian retail market.

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