Irish Spring Moisture Blast Body Wash 591ml

Irish Spring Moisture Blast Body Wash 591ml

About Product: Irish Spring Moisture Blast Body Wash is a refreshing and hydrating body wash that helps to nourish and moisturize the skin. Formulated with a blend of emollients and moisturizers, this body wash helps to keep the skin soft and smooth.

Key Features: - Invigorating and long-lasting scent - Formulated to help retain skin's natural moisture - Leaves skin feeling clean and refreshed

For whom: This body wash is ideal for individuals looking for a hydrating body wash that not only cleanses the skin but also helps to keep it moisturized. It is suitable for all skin types.

Pros: - Leaves skin feeling soft and hydrated - Refreshing scent that lasts - Helps to maintain skin's natural moisture balance

Cons: - Some may find the scent to be too strong - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for body wash gels.	Euromonitor
Brand Strength	20	10	Irish Spring known for quality and reliability in India.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from local and international brands in India.	Kantar
Use-case Advantage	5	5	Offers unique moisturizing benefits appealing to Indian consumers.	GFK
Final Market Score	100	66/100 (3.30/5)	Irish Spring Moisture Blast Body Wash 591ml well-positioned in growing Indian body wash gel market.

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