Intas Protitas Protein Boost - 220g

Intas Protitas Protein Powder is a high-quality protein supplement that also contains essential vitamins and minerals. It is formulated to provide a complete nutritional support to help individuals meet their daily protein requirements.

Key Features: - Contains 21g of protein per serving - Enriched with essential vitamins and minerals - Comes in a delicious chocolate flavor - Easy to mix and can be consumed with water or milk

For whom: This protein powder is ideal for individuals looking to increase their protein intake, especially those who lead an active lifestyle or are involved in regular exercise. It can also be beneficial for vegetarians or individuals with dietary restrictions who may struggle to get enough protein from their regular diet.

Pros: - Convenient and easy way to increase protein intake - Helps support muscle growth and recovery - Provides essential vitamins and minerals for overall health - Tasty chocolate flavor makes it enjoyable to consume

Cons: - Some people may not enjoy the chocolate flavor - May not be suitable for individuals with certain allergies or dietary restrictions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Good mix of protein, vitamins, and minerals suitable for Indian consumers.	Gartner
Brand Strength	20	18	Intas is a recognized brand in the Indian market for health supplements.	Euromonitor
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Forbes
Competition	10	5	Facing moderate competition from other established brands in the segment.	Nielsen
Use-case Advantage	5	3	Convenient packaging size for individual users or trial purposes.	Statista
Final Market Score	100	76/100 (3.80/5)	Intas Protitas Chocolate Protein Powder is well-positioned in the growing Indian diet & nutrition market.

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